More doesn’t do what less does. That’s why less is more than more... Lockdown musings from the desk of Parag Tembulkar.

The mind has its own way of doing some good stuff when you close it and let it be in a state of La Pausa... from the desk of Parag Tembulkar

An epic is not born; it happens as it goes along.

The brands of the future will be made by the people, and not the clients or advertising agencies.

First thoughts come from well-massaged instincts. How can they be wrong?

The idea has to be crisp, and the headline smart enough to capture attention.