Leo Burnett: Pops goes for a South Asia role; Nitesh Tiwari named CCO for India
K V Sridhar's (aka Pops') mandate will include Pakistan, Sri Lanka and Bangladesh. He will also look into all creative matters of Burnett's other agencies, including Black Pencil, Orchard, Arc and Indigo. Nitesh Tiwari, erstwhile ECD, Leo Burnett Mumbai, has been named CCO, Leo Burnett India.