Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?

Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?

TikTok is among 59 Chinese apps banned in India. What does this mean for social media users, who used the app for entertainment during lockdown?

Ali Harris Shere has stepped down from his post as marketing director

In its first ever TVC, OkCupid focuses on authentic relationships.

A campaign created by 82.5 Communications stars Varun Dhawan endorsing the new line of scented vests...

What happened with HUL's Holi spot for Surf Excel this week could happen to absolutely any brand campaign tomorrow. What should brands do when a simple advert is monsterised, then bashed on social media?