Aishwarya Ramesh and Abid Hussain Barlaskar

Stories by 'Aishwarya Ramesh and Abid Hussain Barlaskar'

Points of View

Will science-led persuasion shape marketing in 2021?

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?
Points of View

Religion, Twitter trolls and the great Indian brand apology note…

Are we seeing one too many apology notes on the part of brands? Or, is it merely a fallout of the polarising socio-political climate around these brands?
Points of View

Who will fill the void left behind by TikTok in the lives of consumers, creators?

TikTok is among 59 Chinese apps banned in India. What does this mean for social media users, who used the app for entertainment during lockdown?
People Spotting

Ali Harris Shere moves on from Britannia; to join ITC

Ali Harris Shere has stepped down from his post as marketing director

Is OkCupid’s new ad taking a swipe at Tinder?

In its first ever TVC, OkCupid focuses on authentic relationships.

Sweaty in summer? Lux Cozi has a solution - scented vests

A campaign created by 82.5 Communications stars Varun Dhawan endorsing the new line of scented vests...
Points of View

Learning from Surf Excel's social media fire

What happened with HUL's Holi spot for Surf Excel this week could happen to absolutely any brand campaign tomorrow. What should brands do when a simple advert is monsterised, then bashed on social media?