Ubaid Zargar

Ubaid Zargar

I write about marketing, advertising, and everything digital.

Stories by 'Ubaid Zargar'

Digital

Focussed on content that AI can’t create: ImagesBazaar’s CEO Sandeep Maheshwari

The founder of the stock images portal sheds light on how the company is navigating the impact of generative artificial intelligence.
Advertising

About Colgate's recent spell of unconventional ads

The brand's recent ads are atypical of the category standards of white coats and pseudo-docs. Here's why.
Advertising

Wakefit's new ad parodies Shah Rukh Khan's '70 Minute' monologue from Chak De India

The ad film encourages youngsters to prioritise their sleep and health above any toxic work cultures.
Advertising

David Warner tries his hands at cinema in this CRED ad

The ad, created by the ad agency Moonshot, sees the cricketer bargain a filmy role with SS Rajamouli.
Advertising

Eid is here, where are the brands?

Ramadan has concluded and the wallets are out, but it looks like the brands didn’t get the memo.
Advertising

Coca-Cola's Marvel Heroes ad sees Daredevil and X-Men in animated avatars

The partnership sees Marvel Comics' characters featured prominently on Coca-Cola bottles and cans.
Marketing

Parle Agro aims for low-income households with the new 'Mini Frooti' offering

The brand’s Rs 5 carton pack has taken a new shape. Parle Agro's head of marketing breaks down the strategy behind its growth.
Advertising

Tiger Shroff wants you to add Coke Zero to your meal in this spot

The brand is positioning the beverage as an add-on to your food orders.
MarTech

Clean and compliant: Behind LS Digital and Aqilliz’s data clean rooms

The joint venture aims to enable multiple partners to collaborate and benefit from a decentralised source of data.
Media

Zee's Punit Goenka opts for a 20% personal remuneration cut

Goenka's decision has been submitted to the Nomination and Remuneration Committee of the Board and the chief financial officer.