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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

20251215_160520Marketing
The Body Shop bets on pricing reset, localisation & store expansion to drive India growth
By Ubaid Zargar
Dec 24, 2025 05:30 IST 6 Min read
Sensodyne Pronamel launched in IndiaMarketing
With Pronamel, Sensodyne to expand oral care awareness beyond sensitivity
By Ubaid Zargar
Dec 19, 2025 05:20 IST 6 Min read
samsungchristmasAdvertising
Samsung’s holiday ad shows how AI can turn childhood imagination into reality
By Ubaid Zargar
Dec 17, 2025 05:10 IST 2 Min read
chachachaudharyMarketing
Among anime avatars and cosplayers, Chacha Chaudhary holds his own
By Ubaid Zargar
Dec 15, 2025 05:10 IST 4 Min read
j00269_dc_tweens-x-kj_990x675_engMarketing
How Kinder Joy is using pop-culture licences to win over a new generation of fans
By Ubaid Zargar
Dec 11, 2025 05:30 IST 5 Min read
harmanpreet kaurMarketing
PNB’s ‘women-first’ approach: Why Harmanpreet Kaur is more than a brand face
By Ubaid Zargar
Dec 08, 2025 05:10 IST 3 Min read
unnamedMarketing
At a PNB presser, a guard’s shoutout shows women’s cricket’s growing pull
By Ubaid Zargar
Dec 05, 2025 05:20 IST 4 Min read
image3Marketing
Red FM brings back Riders Music Festival as it expands experiential IPs
By Ubaid Zargar
Dec 03, 2025 05:20 IST 4 Min read
kelloggMarketing
In a crowded ready-to-eat landscape, Kellogg’s makes the case for muesli
By Ubaid Zargar
Nov 27, 2025 05:30 IST 5 Min read
screenshotceatMarketing
Why CEAT says consistency in cricket partnerships still delivers the strongest recall
By Ubaid Zargar
Nov 21, 2025 05:30 IST 5 Min read
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