Ubaid Zargar

Ubaid Zargar

I write about marketing, advertising, and everything digital.

Stories by 'Ubaid Zargar'


LLMs and strategic adaptations define Indian AdTech and MarTech landscape in 2023

As the year nears its end, key industry voices revisit their top learnings and chart a forecast for 2024.

Is Zomato inviting you to its wedding?

A front page print ad will have you believe the food aggregator app is about to tie the knot this wedding season.

What’s with the true-to-life ads that aren’t so true after all?

As brands strive for authenticity, are these organic-looking ads up to the mark?

Santa isn’t real? Has Burger King gone ‘Grinch’ this Christmas?

The brand takes aim at Santa Claus and competitors McDonald's and Wendy's while hijacking an iconic holiday song.

Brand imitation: Flattery, or a ploy?

Dabur, Thums Up, & Patanjali are all doing it. But here’s why, and here’s how.

It’s beginning to look a lot like Christmas, and Apple is ‘feeling fuzzy’

Watch the brand plug its iPhone 15 Pro Max and MacBook Air in a stop-motion holiday film.

Hyundai Motor India debuts ‘Samarth’, sheds light on disability inclusion

With SRK being the face of the campaign, the brand is partnering with GoSports Foundation and Samarthanam Trust.

Brands can’t get enough of CGI OOH ads; But how much is too much?

The trend of creating outlandish OOH visuals through computer generated imagery seems to be picking up. Here is how the industry sees it unfold.

KFC’s new campaign sees Varun Dhawan escort his Chizza away from paparazzi

The actor was promoting KFC’s new offering, which the brand wants you to keep to yourself.

Colgate-Palmolive eyes market dominance with MaxFresh relaunch and "Multiple India" approach

On the back of a new campaign, the brand’s marketing director details the marketing and media strategy for the new launch.