Ubaid Zargar

Ubaid Zargar

Stories by 'Ubaid Zargar'

Television

TV Channels instructed to give monthly reports on ‘Public Service’ content

Starting March 1, the channels have been asked by the Ministry of Information and Broadcasting to reveal details about their daily ‘public service’ content.
Digital

Koo makes ads more engaging, launches new branding avenue for advertisers

The microblogging platform has introduced a new feature that turns like button into a floating brand icon upon clicking.
Digital

From absurd trivia to info on biz news: Here’s what India asked Alexa in 2022

Between Salman Khan’s personal life and Elon Musk’s net worth, Amazon’s smart speaker was asked questions about a diverse range of trending topics.
Marketing

Plant-based meat co. Impossible Foods counters Bloomberg report with ad in NYT

In a 'New York Times' ad, Impossible Foods has taken a nonchalant stance towards Bloomberg's claims, while making its position clear.
Advertising

Cleartrip’s new campaign says travelling is an investment

The campaign includes three ad films that ask viewers to invest in travel, fun and thrill.
Advertising

TBWA\Chiat\Day moves from Madison Avenue, signals end of 'Mad Men' era

In an ad published in The New York Times, the agency announced its departure from the celebrated NY street.
Advertising

Mahindra Rise uses QR code to amplify new ad's viewership

To promote its 'Together We Rise' campaign, the brand has launched a print ad, featuring a QR code that directs readers to YouTube.
Advertising

Samsonite’s new campaign motivates viewers to brush off adversities

Featuring Amitabh Bachchan, Yuvraj Singh and Mithali Raj, the campaign compares hardships of life to strength and durability tests that Samsonite products undergo.
Advertising

ASCI instructs Britannia to withdraw Milk Bikis ad featuring Amitabh Bachchan

The campaign received multiple complaints for presenting the biscuits as a replacement for milk & wheat for children.
Advertising

When KJo's real life persona adds cool quotient to ads

Karan Johar, with a series of commercials under his belt, has almost always carried his real life persona onto the screen. We take a look at his advertising history.