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Ubaid Zargar
I write about marketing, advertising, and everything digital.
Stories by 'Ubaid Zargar'
By
Ubaid Zargar
MarTech
LLMs and strategic adaptations define Indian AdTech and MarTech landscape in 2023
As the year nears its end, key industry voices revisit their top learnings and chart a forecast for 2024.
By
Ubaid Zargar
Advertising
Is Zomato inviting you to its wedding?
A front page print ad will have you believe the food aggregator app is about to tie the knot this wedding season.
By
Ubaid Zargar
Advertising
What’s with the true-to-life ads that aren’t so true after all?
As brands strive for authenticity, are these organic-looking ads up to the mark?
By
Ubaid Zargar
Advertising
Santa isn’t real? Has Burger King gone ‘Grinch’ this Christmas?
The brand takes aim at Santa Claus and competitors McDonald's and Wendy's while hijacking an iconic holiday song.
By
Ubaid Zargar
Marketing
Brand imitation: Flattery, or a ploy?
Dabur, Thums Up, & Patanjali are all doing it. But here’s why, and here’s how.
By
afaqs! news bureau
Advertising
It’s beginning to look a lot like Christmas, and Apple is ‘feeling fuzzy’
Watch the brand plug its iPhone 15 Pro Max and MacBook Air in a stop-motion holiday film.
By
Ubaid Zargar
Advertising
Hyundai Motor India debuts ‘Samarth’, sheds light on disability inclusion
With SRK being the face of the campaign, the brand is partnering with GoSports Foundation and Samarthanam Trust.
By
Ubaid Zargar
Advertising
Brands can’t get enough of CGI OOH ads; But how much is too much?
The trend of creating outlandish OOH visuals through computer generated imagery seems to be picking up. Here is how the industry sees it unfold.
By
afaqs! news bureau
Advertising
KFC’s new campaign sees Varun Dhawan escort his Chizza away from paparazzi
The actor was promoting KFC’s new offering, which the brand wants you to keep to yourself.
By
Ubaid Zargar
Advertising
Colgate-Palmolive eyes market dominance with MaxFresh relaunch and "Multiple India" approach
On the back of a new campaign, the brand’s marketing director details the marketing and media strategy for the new launch.
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