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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Screenshot (74)Marketing
Senco Gold & Diamonds blends tradition with modern demands to woo shoppers this Dhanteras
By Ubaid Zargar
Oct 17, 2025 05:30 IST 5 Min read
Kushal SanghviPeople Spotting
Kushal Sanghvi exits iCubesWire
By Ubaid Zargar
Oct 15, 2025 14:11 IST 1 Min read
realme GOTMarketing
Realme eyes mid-range and premium segments as it moves beyond affordability
By Ubaid Zargar
Oct 13, 2025 05:20 IST 5 Min read
nashermilesMarketing
How Nasher Miles carved its niche in a competitive luggage market
By Ubaid Zargar
Oct 08, 2025 05:30 IST 5 Min read
Doda Film Key VisualAdvertising
After a decade with Škoda India, how is BBH reimagining the brand’s story?
By Ubaid Zargar
Oct 06, 2025 05:30 IST 4 Min read
Screenshot (18)Marketing
Creator-led, AI-first: Motorola’s festive strategy aims for market momentum
By Ubaid Zargar
Sep 30, 2025 05:30 IST 6 Min read
Untitled design 5Advertising
Makings of a merger: How Jack in the Box and Tidal7 became one
By Ubaid Zargar
Sep 22, 2025 05:30 IST 6 Min read
maxresdefaultmyntraaAdvertising
Myntra’s festive ad has Ranbir Kapoor and co yearning to flaunt their fashion
By Ubaid Zargar
Sep 18, 2025 05:20 IST 2 Min read
Jonty RhodesAdvertising
With Jonty Rhodes as ‘Cashback Catcher’, super.money aims to stand out in crowded UPI arena
By Ubaid Zargar
Sep 17, 2025 05:31 IST 5 Min read
InfluencerMarketing
Inside Amazon's Creator Program: How micro-influencers are making money
By Ubaid Zargar
Sep 11, 2025 05:21 IST 4 Min read
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