Ubaid Zargar

Ubaid Zargar

I write about marketing, advertising, and everything digital.

Stories by 'Ubaid Zargar'

Marketing

Tier-2 and Tier-3 cities are among our fastest-growing markets: BMW India CEO Vikram Pawah

The brand just launched two more EVs under Mini and Motorrad. Take a look.
Gaming and e-Sports

Content, streamers, and partnerships: Key elements of BGMI’s marketing strategy

Krafton’s associate director of marketing breaks down the success of its widely played battle royale game.
Obituary

IOS Sports & Entertainment's Monjit Sharma passes away

He was the CEO of the sports and talent management firm.
Advertising

Winning isn’t for everyone, says Nike’s new Olympics ad

Voiced by Willem Dafoe, the ad breaks down what it means to be great.
Advertising

Flipkart’s first ever G.O.A.T Sale aims to ‘save the Amazon’

The sale is live now, until July 25th. Here is how the brand is promoting it.
People Spotting

Manoj Kandasamy becomes Wavemaker South’s head of digital

He is also the chief digital officer of Motivator, another media agency under GroupM.
Marketing

Is sales overtaking the marketing function? Industry experts weigh in

The consensus appears to be that the lines between marketing and sales are increasingly blurred, with one complementing the other.
Advertising

Behind Bournvita’s AI-led campaign that offers personalised batting classes from Rahul Dravid

The ‘D for Dreams’ campaign is aimed at helping parents curb their children’s screen time and make way for outdoor activities.
Media

TV broadcasters to challenge Trai's directive on DD Free Dish channels: ET

The broadcasters are likely to move court against the Trai notification through industry bodies like Indian Broadcasting and Digital Foundation.
People Spotting

Licious' Santosh Hegde quits

He was the brand's vice president of marketing.