Ubaid Zargar

Ubaid Zargar

I write about marketing, advertising, and everything digital.

Stories by 'Ubaid Zargar'

Advertising

Brand valuations soar as top celebs don their entrepreneurial hats

Beyond endorsements, how are biz ventures of A-listers such as Ranveer Singh, Kareena Kapoor Khan, and Alia Bhatt adding to their overall brand valuations?
Advertising

Virat tops the chart, SRK struts to third in India’s most valuable celebrities list

The rankings were revealed in financial and risk advisory firm Kroll’s latest Celebrity Brand Valuation report.
Digital

FCB Group India brings together brands and platforms with its 'FCB NOW' program

The program is aimed at bringing key industry players to develop new-age solutions.
Advertising

Pepsi and friends are making a play for your munchies; ready to sip?

Beverage brands are associating themselves with popular meals in the country. Here is why that may be.
Brands

Delivery for metros, dining for tier-3 and beyond: Domino's has something for everybody

2,000 stores up, Domino’s’ chief business officer walks us through the consumption habits of pizza lovers in the country.
Advertising

The Whole Truth’s new campaign might just turn consumers into deinfluencers

The brand has launched a website as part of a larger campaign where consumers can give out ‘Kachra Awards’ to brands.
Marketing

Sheela Foam’s rebranded Kurlon eyes brand buzz with ICC T20 World Cup

The brand’s CEO and Ogilvy’s Piyush Pandey walk us through the new identity and what it means for Kurlon.
Marketing

afaqs! CMO Dialogues - Ruchira Jaitly, CMO, Diageo India

In our weekly series, we interview chief marketing officers to find out what influences their strategies and how they navigate the ever-changing marketing landscape.
Advertising

Self-declaration certificate: Industry voices mixed reactions to the new ad mandate by MIB

Experts share their reservations about the practicality of ad declarations, particularly in digital advertising.
Brands

Air India to operate as a merged entity by 2025: Mint

The Vistara brand will be discontinued by the year's end, and the airline group will operate under two brands: Air India and AI Express.