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Ubaid Zargar
I write about marketing, advertising, and everything digital.
Stories by 'Ubaid Zargar'
By
Ubaid Zargar
Digital
Focussed on content that AI can’t create: ImagesBazaar’s CEO Sandeep Maheshwari
The founder of the stock images portal sheds light on how the company is navigating the impact of generative artificial intelligence.
By
Ubaid Zargar
Advertising
About Colgate's recent spell of unconventional ads
The brand's recent ads are atypical of the category standards of white coats and pseudo-docs. Here's why.
By
Ubaid Zargar
Advertising
Wakefit's new ad parodies Shah Rukh Khan's '70 Minute' monologue from Chak De India
The ad film encourages youngsters to prioritise their sleep and health above any toxic work cultures.
By
Ubaid Zargar
Advertising
David Warner tries his hands at cinema in this CRED ad
The ad, created by the ad agency Moonshot, sees the cricketer bargain a filmy role with SS Rajamouli.
By
Ubaid Zargar
Advertising
Eid is here, where are the brands?
Ramadan has concluded and the wallets are out, but it looks like the brands didn’t get the memo.
By
Ubaid Zargar
Advertising
Coca-Cola's Marvel Heroes ad sees Daredevil and X-Men in animated avatars
The partnership sees Marvel Comics' characters featured prominently on Coca-Cola bottles and cans.
By
Ubaid Zargar
Marketing
Parle Agro aims for low-income households with the new 'Mini Frooti' offering
The brand’s Rs 5 carton pack has taken a new shape. Parle Agro's head of marketing breaks down the strategy behind its growth.
By
Ubaid Zargar
Advertising
Tiger Shroff wants you to add Coke Zero to your meal in this spot
The brand is positioning the beverage as an add-on to your food orders.
By
Ubaid Zargar
MarTech
Clean and compliant: Behind LS Digital and Aqilliz’s data clean rooms
The joint venture aims to enable multiple partners to collaborate and benefit from a decentralised source of data.
By
afaqs! news bureau
Media
Zee's Punit Goenka opts for a 20% personal remuneration cut
Goenka's decision has been submitted to the Nomination and Remuneration Committee of the Board and the chief financial officer.
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