As the year nears its end, key industry voices revisit their top learnings and chart a forecast for 2024.

A front page print ad will have you believe the food aggregator app is about to tie the knot this wedding season.

As brands strive for authenticity, are these organic-looking ads up to the mark?

The brand takes aim at Santa Claus and competitors McDonald's and Wendy's while hijacking an iconic holiday song.

Dabur, Thums Up, & Patanjali are all doing it. But here’s why, and here’s how.

Watch the brand plug its iPhone 15 Pro Max and MacBook Air in a stop-motion holiday film.

With SRK being the face of the campaign, the brand is partnering with GoSports Foundation and Samarthanam Trust.

The trend of creating outlandish OOH visuals through computer generated imagery seems to be picking up. Here is how the industry sees it unfold.

The actor was promoting KFC’s new offering, which the brand wants you to keep to yourself.

On the back of a new campaign, the brand’s marketing director details the marketing and media strategy for the new launch.