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Ubaid Zargar
I write about marketing, advertising, and everything digital.
Stories by 'Ubaid Zargar'
By
Ubaid Zargar
Marketing
Tier-2 and Tier-3 cities are among our fastest-growing markets: BMW India CEO Vikram Pawah
The brand just launched two more EVs under Mini and Motorrad. Take a look.
By
Ubaid Zargar
Gaming and e-Sports
Content, streamers, and partnerships: Key elements of BGMI’s marketing strategy
Krafton’s associate director of marketing breaks down the success of its widely played battle royale game.
By
afaqs! news bureau
Obituary
IOS Sports & Entertainment's Monjit Sharma passes away
He was the CEO of the sports and talent management firm.
By
Ubaid Zargar
Advertising
Winning isn’t for everyone, says Nike’s new Olympics ad
Voiced by Willem Dafoe, the ad breaks down what it means to be great.
By
afaqs! news bureau
Advertising
Flipkart’s first ever G.O.A.T Sale aims to ‘save the Amazon’
The sale is live now, until July 25th. Here is how the brand is promoting it.
By
afaqs! news bureau
People Spotting
Manoj Kandasamy becomes Wavemaker South’s head of digital
He is also the chief digital officer of Motivator, another media agency under GroupM.
By
Ubaid Zargar
Marketing
Is sales overtaking the marketing function? Industry experts weigh in
The consensus appears to be that the lines between marketing and sales are increasingly blurred, with one complementing the other.
By
Ubaid Zargar
Advertising
Behind Bournvita’s AI-led campaign that offers personalised batting classes from Rahul Dravid
The ‘D for Dreams’ campaign is aimed at helping parents curb their children’s screen time and make way for outdoor activities.
By
afaqs! news bureau
Media
TV broadcasters to challenge Trai's directive on DD Free Dish channels: ET
The broadcasters are likely to move court against the Trai notification through industry bodies like Indian Broadcasting and Digital Foundation.
By
afaqs! news bureau
People Spotting
Licious' Santosh Hegde quits
He was the brand's vice president of marketing.
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