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Pooja Yadav

Wakefit turns to AI to transform Ayushmann Khurrana into a kid for its latest campaign Marketing
Wakefit turns to AI to transform Ayushmann Khurrana into a kid for its latest campaign
By Pooja Yadav
Jun 12, 2023 05:30 IST 5 Min read
Tanishq’s latest ad tries to get into new wedding rituals Advertising
Tanishq’s latest ad tries to get into new wedding rituals
By Pooja Yadav
Jun 09, 2023 05:10 IST 5 Min read
From 10 min to 19 min delivery, how has Dunzo’s strategy changed over the years? Marketing
From 10 min to 19 min delivery, how has Dunzo’s strategy changed over the years?
By Pooja Yadav
Jun 06, 2023 05:30 IST 7 Min read
With butter stick and blended fruit additions, iD Fresh is slow cooking a product diversification Marketing
With butter stick and blended fruit additions, iD Fresh is slow cooking a product diversification
By Pooja Yadav
May 31, 2023 05:20 IST 8 Min read
Can virtual influencer Maya charm consumers into shopping on Myntra? Marketing
Can virtual influencer Maya charm consumers into shopping on Myntra?
By Pooja Yadav
May 30, 2023 09:00 IST 11 Min read
Go Cheese picks TV over digital; spends 8% of its budget on '23 IPL Advertising
Go Cheese picks TV over digital; spends 8% of its budget on '23 IPL
By Pooja Yadav
May 26, 2023 05:00 IST 2 Min read
What are Indian creators doing at the 2023 Cannes Film Festival? Influencer Marketing
What are Indian creators doing at the 2023 Cannes Film Festival?
By Pooja Yadav
May 24, 2023 05:20 IST 15 Min read
Doubling down on two-wheelers and accelerating into Tier II/III markets: Shell's ambitious India bet Marketing
Doubling down on two-wheelers and accelerating into Tier II/III markets: Shell's ambitious India bet
By Pooja Yadav
May 18, 2023 05:20 IST 5 Min read
Colgate's new ad is toothless and grinning Advertising
Colgate's new ad is toothless and grinning
By Pooja Yadav
May 16, 2023 05:10 IST 5 Min read
The best of '23 Mother's Day ads Advertising
The best of '23 Mother's Day ads
By Pooja Yadav
May 13, 2023 08:38 IST 6 Min read
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