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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

j00269_dc_tweens-x-kj_990x675_engMarketing
How Kinder Joy is using pop-culture licences to win over a new generation of fans
By Ubaid Zargar
Dec 11, 2025 05:30 IST 5 Min read
harmanpreet kaurMarketing
PNB’s ‘women-first’ approach: Why Harmanpreet Kaur is more than a brand face
By Ubaid Zargar
Dec 08, 2025 05:10 IST 3 Min read
unnamedMarketing
At a PNB presser, a guard’s shoutout shows women’s cricket’s growing pull
By Ubaid Zargar
Dec 05, 2025 05:20 IST 4 Min read
image3Marketing
Red FM brings back Riders Music Festival as it expands experiential IPs
By Ubaid Zargar
Dec 03, 2025 05:20 IST 4 Min read
kelloggMarketing
In a crowded ready-to-eat landscape, Kellogg’s makes the case for muesli
By Ubaid Zargar
Nov 27, 2025 05:30 IST 5 Min read
screenshotceatMarketing
Why CEAT says consistency in cricket partnerships still delivers the strongest recall
By Ubaid Zargar
Nov 21, 2025 05:30 IST 5 Min read
maxresdefaultstephcurryAdvertising
Google’s new ad has Steph Curry switching to Pixel 10
By Ubaid Zargar
Nov 17, 2025 05:10 IST 3 Min read
skodaautoMarketing
Škoda’s India playbook: Steering growth with localisation, relevance, and trust
By Ubaid Zargar
Nov 14, 2025 05:20 IST 4 Min read
NetcorexGoogleCloudMarTech
Netcore bets on ‘agentic’ AI to make marketing autonomous. Here's how
By Ubaid Zargar
Nov 12, 2025 05:20 IST 5 Min read
netflixMedia
Netflix launches new ‘Monthly Active Viewers’ metric to better reflect its 190mn ad viewers
By Ubaid Zargar
Nov 07, 2025 05:20 IST 4 Min read
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