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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Mehek MalhotraMarketing
Designing for many Indias: Canva’s cultural playbook for its 4th-largest market
By Ubaid Zargar
Jun 02, 2025 05:30 IST 6 Min read
Lenovo LegionAdvertising
Lenovo targets gamers in 180 markets with a new Legion ad
By Ubaid Zargar
May 30, 2025 05:10 IST 2 Min read
Varun ShethMarketing
With 7.2 mn donors, Ketto aims to take crowdfunding to tier-2 and beyond
By Ubaid Zargar
May 29, 2025 05:21 IST 5 Min read
Youri GuerassimoAdvertising
I'm actually jealous of India: Youri Guerassimov of Marcel on Indian tech-led ads vs France
By Ubaid Zargar
May 27, 2025 05:30 IST 4 Min read
Tribes CommunicationAdvertising
ABBY Grand Prix winner Tribes Communication has a bone to pick with ad awards
By Ubaid Zargar
May 26, 2025 05:20 IST 5 Min read
truecaller mastheadAdvertising
Truecaller launches Masthead, a new ad format to woo advertisers
By Ubaid Zargar
May 23, 2025 05:20 IST 4 Min read
Pepsi new adAdvertising
Pepsi runs it back with Pelé, Ronaldinho, and Beckham in a new Max ad
By Ubaid Zargar
May 21, 2025 05:20 IST 2 Min read
Mars WrigleyMarketing
Mars Wrigley commits 30% of its turnover to sales and marketing to catch up with rivals
By Ubaid Zargar
May 19, 2025 05:30 IST 6 Min read
BGMI X Fukra InsaanAdvertising
BGMI promotes its update with a sketch featuring YouTuber Fukra Insaan
By Ubaid Zargar
May 16, 2025 05:10 IST 2 Min read
Mirrored by AppleAdvertising
In Apple’s new ads, directed by Olivia Wilde, academia meets anxieties in 4K
By Ubaid Zargar
May 15, 2025 05:20 IST 2 Min read
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