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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

amazon mx playerMedia
From product placements to pause ads: About Amazon’s take on OTT advertising
By Ubaid Zargar
Jun 23, 2025 05:20 IST 5 Min read
maxresdefaultGoogleAdvertising
Google’s new Search ads prove some things never go out of style
By Ubaid Zargar
Jun 20, 2025 05:00 IST 3 Min read
Untitled design (6sadf2)Marketing
With Sobhita Dhulipala onboard, here’s how Titan is sharpening its focus on women
By Ubaid Zargar
Jun 18, 2025 05:30 IST 5 Min read
Pepsi's new campaignAdvertising
Pepsi takes a page from Coca-Cola's 'Share a Coke' campaign with food-focused twist
By Ubaid Zargar
Jun 16, 2025 05:10 IST 2 Min read
Apple Liquid GlassMarketing
Apple is advertising its new Liquid Glass interface, fans say ‘unoriginal’
By Ubaid Zargar
Jun 13, 2025 05:20 IST 3 Min read
EmoscapeMarketing
A new AI tool is in town, and it can help brands assess consumer emotions
By Ubaid Zargar
Jun 12, 2025 05:30 IST 5 Min read
Ram MadhvaniAdvertising
Ram Madhvani wants ads to stir conversations again. Here's how
By Ubaid Zargar
Jun 10, 2025 05:10 IST 4 Min read
Vinit KarnikMarketing
Catch 'em young, watch them grow: Vinit Karnik makes the case for grassroots sports marketing
By Ubaid Zargar
Jun 06, 2025 05:30 IST 5 Min read
Rohit OhriAdvertising
Rohit Ohri's ‘Ohriginal’ take on what really makes agencies tick
By Ubaid Zargar
Jun 05, 2025 05:30 IST 4 Min read
My11Circle IPL adAdvertising
Why My11Circle chose to remix 90s Anu Malik song for its IPL ads
By Ubaid Zargar
Jun 03, 2025 05:11 IST 3 Min read
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