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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

MS DhoniAdvertising
One Hand Clap: The agency that got MS Dhoni to re-enact Ranbir Kapoor’s 'Animal'
By Ubaid Zargar
Apr 17, 2025 05:30 IST 5 Min read
MakemytripAdvertising
'No brief needed': About ad agency MagicCircle's intuitive partnership with MakeMyTrip
By Ubaid Zargar
Apr 15, 2025 05:30 IST 5 Min read
Virat KohliMarketing
As Kohli bids adieu to Puma, here’s a recap of his journey with the brand
By Ubaid Zargar
Apr 14, 2025 05:21 IST 4 Min read
Social IPL themeMarketing
'Experience is currency', says Social, as it turns outlets into second stadiums for IPL
By Ubaid Zargar
Apr 11, 2025 05:31 IST 4 Min read
ACT FibernetMarketing
ACT Fibernet bets on ‘Smart WiFi’ to outsmart the wired internet crowd
By Ubaid Zargar
Apr 10, 2025 05:21 IST 4 Min read
Anitha KrishnanMarketing
Focus on reach, not performance: Birla Estates' RCB-led IPL gambit
By Ubaid Zargar
Apr 09, 2025 05:21 IST 4 Min read
YouTube shortsMarketing
Second-screen supremacy: YouTube's answer to IPL's cluttered ad landscape
By Ubaid Zargar
Apr 03, 2025 05:31 IST 4 Min read
Lay's new flavoursMarketing
Lay's targets Indian Gen Z with three new flavours, seeks reach via IPL
By Ubaid Zargar
Mar 31, 2025 05:30 IST 5 Min read
KamiliantMarketing
Samsonite's budget-friendly Kamiliant range makes IPL debut with first campaign
By Ubaid Zargar
Mar 27, 2025 05:31 IST 4 Min read
Cost per clickMarketing
Beyond clicks: The new math of affiliate marketing performance
By Ubaid Zargar
Mar 26, 2025 05:20 IST 3 Min read
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