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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

nashermilesMarketing
How Nasher Miles carved its niche in a competitive luggage market
By Ubaid Zargar
Oct 08, 2025 05:30 IST 5 Min read
Doda Film Key VisualAdvertising
After a decade with Škoda India, how is BBH reimagining the brand’s story?
By Ubaid Zargar
Oct 06, 2025 05:30 IST 4 Min read
Screenshot (18)Marketing
Creator-led, AI-first: Motorola’s festive strategy aims for market momentum
By Ubaid Zargar
Sep 30, 2025 05:30 IST 6 Min read
Untitled design 5Advertising
Makings of a merger: How Jack in the Box and Tidal7 became one
By Ubaid Zargar
Sep 22, 2025 05:30 IST 6 Min read
maxresdefaultmyntraaAdvertising
Myntra’s festive ad has Ranbir Kapoor and co yearning to flaunt their fashion
By Ubaid Zargar
Sep 18, 2025 05:20 IST 2 Min read
Jonty RhodesAdvertising
With Jonty Rhodes as ‘Cashback Catcher’, super.money aims to stand out in crowded UPI arena
By Ubaid Zargar
Sep 17, 2025 05:31 IST 5 Min read
InfluencerMarketing
Inside Amazon's Creator Program: How micro-influencers are making money
By Ubaid Zargar
Sep 11, 2025 05:21 IST 4 Min read
Piyush KumarAdvertising
Streaming platform Rooter bets on AdTech as brands chase Indian gamers
By Ubaid Zargar
Sep 10, 2025 05:20 IST 5 Min read
IMG_0541POV
POV: Will the GST rate cuts boost ad spends this festive season?
By Ubaid Zargar
Sep 08, 2025 05:31 IST 3 Min read
sahil chopra iigcDigital
About IIGC: India’s first self-regulatory body for influencer economy
By Ubaid Zargar
Sep 05, 2025 05:10 IST 4 Min read
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