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Yash Bhatia

Yash Bhatia, a senior correspondent at afaqs!, brings sharp insights into marketing, advertising, e-commerce, and social media trends. With a knack for dissecting business strategies and uncovering industry buzz, he crafts compelling stories that illuminate the evolving world of brands and consumer behaviour.

Memes in 2024 Social Media
From Chill Guy to Pookie Baba: Memes brands couldn’t resist in 2024
By Yash Bhatia
Dec 19, 2024 05:20 IST 3 Min read
In an interaction with Catalyst 2.0 Advertising
80% of IPL 2025 team sponsorship locked in: CCO ITW Catalyst 2.0
By Yash Bhatia
Dec 17, 2024 05:30 IST 4 Min read
Digital FM Radio
MIB to launch digital FM in 13 cities; private FM ad rates raised 40%
By Yash Bhatia
Dec 12, 2024 05:00 IST 4 Min read
WrappedYearend Marketing
WrApped: Are annual reviews brands' new year-end marketing vehicles?
By Yash Bhatia
Dec 06, 2024 05:30 IST 4 Min read
ZigZag vodka Brands
How Simba Beer's ZigZag plans to break through in the vodka game
By Yash Bhatia
Dec 03, 2024 05:00 IST 4 Min read
In an interaction with Anshoo Sharma, co-founder and CEO of Magicpin Marketing
From 10K to 1.5L orders: Magicpin's recipe for food delivery disruption
By Yash Bhatia
Dec 02, 2024 05:30 IST 5 Min read
Amazon enter into quick commerce model Brands
Amazon enters q-comm race: Can it seize the fast-lane market share?
By Yash Bhatia
Nov 27, 2024 05:30 IST 4 Min read
Motul India Marketing
Why Motul India eyes modern trade channels and four-wheeler segment
By Yash Bhatia
Nov 26, 2024 05:00 IST 4 Min read
YouTube and finfluencers Influencer Marketing
Small finfluencers feel the pinch amidst YouTube clampdown: Experts
By Yash Bhatia
Nov 15, 2024 05:20 IST 3 Min read
Zomato x Goyat Advertising
Zomato’s Deepinder Goyal announces partnership with Neeraj Goyat; picking up sponsorship hint on The Kapil Sharma Show
By Yash Bhatia
Nov 12, 2024 14:35 IST 1 Min read
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