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Yash Bhatia

Yash Bhatia, a senior correspondent at afaqs!, brings sharp insights into marketing, advertising, e-commerce, and social media trends. With a knack for dissecting business strategies and uncovering industry buzz, he crafts compelling stories that illuminate the evolving world of brands and consumer behaviour.

Shivam Puri, CEO, Cipla Health Marketing
Hit or miss: Can Cipla Health’s ORS stir up the $14.9bn beverage market?
By Yash Bhatia
Nov 08, 2024 05:30 IST 5 Min read
Calm ad on US elections Advertising
Calm app soothes viewers with silent ad amid US election results coverage
By Yash Bhatia
Nov 06, 2024 17:22 IST 1 Min read
Kapil Sharma Media
Zomato's Deepinder Goyal to debut on The Great Indian Kapil Show following Shark Tank exit
By Yash Bhatia
Nov 06, 2024 13:46 IST 2 Min read
In an interaction with Shashank Mishra, brand head Marketing
American Eagle hires Janhvi Kapoor to tap women’s denim market
By Yash Bhatia
Nov 06, 2024 05:10 IST 3 Min read
Performance marketing: How brands drive measurable growth Marketing
Performance marketing: How brands drive measurable growth
By Yash Bhatia
Nov 05, 2024 04:50 IST 3 Min read
Here’s how brands are riding wave of Samay Raina’s show India’s Got Latent Influencer Marketing
From Spinny to POP: Brands embrace Samay Raina’s ‘India’s Got Latent’
By Yash Bhatia
Oct 30, 2024 05:20 IST 4 Min read
Lemonn, Jeevansathi, Mokobara, OYO, Levi’s, and Durex strike a chord with fans during Diljit Dosanjh’s Dil-Lumanti tour Marketing
Lemonn, Jeevansathi.com, Mokobara, OYO, Durex strike chords with fans during Diljit Dosanjh’s 24 Dil-Luminati tour
By Yash Bhatia
Oct 28, 2024 15:50 IST 3 Min read
From vlogs to viral ads: How Tanmay Bhat's 'Universe' is shaping branded content and digital fame Influencer Marketing
Tanmay Bhat's dog and driver star in Swiggy's new feature ad
By Yash Bhatia
Oct 24, 2024 05:10 IST 3 Min read
Snitch Advertising
Snitch drops a spoof: Go Goa Gone gets a fashion makeover
By Yash Bhatia
Oct 22, 2024 05:00 IST 2 Min read
In an interaction with Anant Rastogi, senior director of marketing Advertising
Why Zepto picked Soan Papdi to sweeten its festive campaign
By Yash Bhatia
Oct 21, 2024 05:30 IST 4 Min read
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