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Yash Bhatia

Yash Bhatia, a senior correspondent at afaqs!, brings sharp insights into marketing, advertising, e-commerce, and social media trends. With a knack for dissecting business strategies and uncovering industry buzz, he crafts compelling stories that illuminate the evolving world of brands and consumer behaviour.

Tyaani House of Tyaani - Karan Johar Advertising
KJO's Tyaani Jewellery showcases his unique flair in latest campaign
By Yash Bhatia
Oct 18, 2024 05:21 IST 2 Min read
Haldiram's x Turkish Hazelnut Brands
Haldiram’s & Turkish association give Indian mithai a hazelnut twist
By Yash Bhatia
Oct 17, 2024 04:40 IST 2 Min read
In an interaction with Mayuri Saikia Advertising
Here’s how Dell is getting ready for festive fever
By Yash Bhatia
Oct 15, 2024 05:10 IST 4 Min read
Ratan Naval Tata Advertising
Ratan and adland: Execs recount encounters with Tata on brands
By Shreyas Kulkarni & Yash Bhatia
Oct 11, 2024 05:30 IST 6 Min read
In an interaction with Vedang Patel, cofounder, The Souled Store Brands
The Souled Store to speed up deliveries with offline network amid q-comm boom
By Yash Bhatia
Oct 09, 2024 05:30 IST 4 Min read
Zomato Brands
Deepinder Goyal barred from mall’s main entrance while working as delivery agent
By Yash Bhatia
Oct 07, 2024 14:56 IST 2 Min read
Why Brands Are Turning to Tier-2 and 3 Influencers Influencer Marketing
How brands are using regional influencers to win over smaller cities
By Yash Bhatia
Oct 07, 2024 05:20 IST 4 Min read
Yamaha Advertising
We'd like the bike do all the talking: GM-marketing strategy at Yamaha
By Yash Bhatia
Oct 03, 2024 05:30 IST 4 Min read
Tata Tea Gold - #BanglarMrinmoyPujo Advertising
Tata Tea Gold launches limited edition Kumartuli-themed festive packs with AR experience
By Yash Bhatia
Sep 26, 2024 18:14 IST 2 Min read
beer biceps Digital
Ranveer Allahbadia’s YouTube Channels hacked; posts ‘End of My Career?’ following incident
By Yash Bhatia
Sep 26, 2024 15:20 IST 2 Min read
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