Menlo Park, California, U.S.


Founders: Mark Zuckerberg, along with his college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, launched Facebook in February 2004.
Originally started as "Thefacebook" at Harvard University, it quickly expanded to other Ivy League institutions and eventually to other universities and high schools.


Expansion: Facebook opened its platform beyond educational institutions in 2006, allowing anyone aged 13 and above with a valid email address to join.
Acquisitions: The company made significant acquisitions such as Instagram (2012) and WhatsApp (2014), expanding its user base and influence.
IPO: Facebook went public in 2012, raising $16 billion, making it one of the largest technology IPOs in history.
Reaching Milestones: The platform reached over a billion active users by 2012 and continued to grow its user base exponentially.


Features: Facebook continually evolved its features, adding news feeds, like buttons, groups, events, marketplace, live streaming, and more.
Mobile Focus: The shift to mobile was pivotal, with Facebook adapting its interface and functionalities for mobile users.
Meta Transition: In 2021, Facebook was rebranded as Meta, signaling a shift toward the metaverse and emphasizing its focus on virtual and augmented reality technologies.

Cultural Context:

Social Networking Revolution: Facebook revolutionized social networking, altering how people connect, communicate, and share information globally.
Privacy Concerns: It faced scrutiny over data privacy, algorithmic amplification, and the impact of its platform on mental health and societal well-being.

Positioning & Brand Values:

Connectivity: Facebook's mission has been to connect the world and facilitate communication.
Innovation: Emphasizing innovation through acquisitions and tech investments to remain at the forefront of social networking.

Product Design:

User Interface: It underwent multiple redesigns to enhance user experience, focusing on simplicity and accessibility.
Algorithm: Its algorithms were refined to personalize user experiences, showing content most relevant to individuals.

Visual Evolution:

Logo and Interface: Over the years, the logo and interface design saw numerous iterations to adapt to changing trends and usability preferences.

Successes and Challenges:

Successes: Rapid user growth, high engagement, successful acquisitions of Instagram and WhatsApp, and innovative product development.
Challenges: Data privacy issues, regulatory challenges, concerns over misinformation, and managing content moderation.


Data Privacy: Multiple instances of data breaches and concerns regarding user data handling.
Content Moderation: Struggles with moderating harmful content, misinformation, and hate speech on its platform.

Product Range:

Diversification: Apart from the main platform, Facebook expanded its services through acquisitions (Instagram, WhatsApp, Oculus VR), offering a wider range of social networking, messaging, and virtual reality products.

Competitors in Different Segments:

Social Media: Competitors include Twitter, Snapchat, TikTok, and emerging platforms catering to specific demographics.
Messaging Apps: Rivals include WhatsApp, Telegram, and WeChat.

Revenue Streams & Financials:

Advertising: The primary revenue source for Facebook/Meta is advertising, leveraging its vast user base for targeted ads.
Virtual Reality: Emerging revenue streams through Oculus VR and augmented reality ventures.
Financials: Continual growth in revenue and profits, although fluctuations occur due to market and regulatory factors.