LG launches world's first 3D smartphone

Company Brief

New Delhi, August 24, 2011

Mobile technology has added the third dimension; 3D technology is growing fast and becoming the way of future. The leaders in 3D technology, LG Electronics after the successful launch of its 3D LCD TV, 3D Monitor now introduces the revolutionary technology in its Smart Mobile Phones.

LG Electronics are the leaders in consumer insight led innovations and cutting-edge technology. With the LG Optimus 3D the company introduces a number of innovative “first” technologies, including the world’s first 3D mobile camera to record 3D content, the world’s first dual-core, dual-channel and dual-memory architecture making it a super-smartphone. The super device will allow users to create, view and share 3D content and multitask with phenomenal ease.

Speaking on the launch, Mr. Vishal Chopra, Business Group Head, Mobile Communications, LGEIL commented, “The LG Optimus 3D is super-smartphone which gives our consumer the pleasure of 3D without the special glasses. Its exceptional features combined with super computing capabilities will add a new dimension to the smartphone experience. The smart consumers will now have the power to create, view & share real-life 3D content and the power to explore the world of unlimited possibilities.”

Unparalleled Superb Performance with Unique Tri-Dual Configuration

The LG Optimus 3D is a showcase of superior speed and power made possible with LG’s unique “tri-dual” configuration -- dual-core, dual-channel and dual-memory. This configuration enables users to enjoy significantly improved performance and run-time compared to other smartphones offering just dual-core processors.

World’s First Full 3D Experience: 3D Recording-Viewing-Sharing

The LG Optimus 3D’s dual 5MP lens camera allows users to capture and record their best moments as images and videos in 3D anytime, anywhere. The LG Optimus 3D’s 4.3-inch WVGA display faithfully recreates the 3D experience without the use of glasses. The display provides bright and flicker-free images allowing users to view 2D (up to 1080p) and 3D (up to 720p) multimedia content. And users can navigate through the device’s 3D interface with the click of LG’s unique 3D Hot Key which presents five 3D-dedicated UIs, including Gallery, Camera, Game & Apps, YouTube 3D and 3D Guide.

Captured 3D content is easily shared via an HDMI 1.4 connection to 3D TVs and monitors and also is compatible with DLNA Certified™ products. What’s more, users can easily upload and stream 3D content and share each other’s creations on YouTube’s dedicated 3D channel (youtube.com/3D).

Will be priced around Rs 37,000 /- , the phone will be available at leading retail outlets from September 2011.

For further information, please contact:

Corporate Voice | Weber Shandwick

Deepti Bhadoria

Mobile: +919811147175

Email: deepti@corvoshandwick.co.in