Reebok launches new spring summer collection of RealFlex footwear

Company Brief

Bangalore, April 9, 2012

Reebok, the leading sportswear and fitness brand has introduced the new spring summer collection of RealFlex footwear, after a successful launch in 2011. RealFlex is a running and training shoe that delivers on the promises of both categories; barefoot and minimalistic footwear.

With its minimalist construction on the upper, RealFlex delivers a 'sock like' feel to the athlete. When combined with the 53 sensors on the bottom of the shoe, RealFlex promotes and enhances natural movement in a way that allows the athlete to move the way nature intended. With more and more people moving towards a fitter and healthier lifestyle, RealFlex is the ultimate training shoe for all those joining the fitness revolution.

The new and exciting twist to the RealFlex collection is its bold and distinct use of colour. With vibrant colours at the foundation of the collection, Reebok perfects natural movement this season with style and panache.

The new range of Reebok RealFlex is available for men and women in bright and distinct colourways. For men it is offered in Gravel/Acidic Green, Steel/Excellent Red, White/Tingrey/Black, Flat Grey/Red, Gravel/Flat Grey/Orange and Blue/Navy/White. For women, RealFlex is offered in Gravel/Overtly Pink and Blue Blink/White The collection is available at select Reebok stores for Rs.4999 onwards for men and women and Rs.3999 onwards for kids.

The new collection is also available at the online store www.shop4reebok.com.

For further information, please contact:

Ejourno

Prajith Menon

Mobile: +919886333942

E-mail: prajithm@gmail.com