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Company Brief
New Delhi, June 29, 2015
Blogmint, India’s 1st automated marketplace that connects brands and bloggers, backed by TO THE NEW Ventures, has launched the #BloggerDreamTeam campaign with one of the leading food connoisseur and an eminent media personality, Vir Sanghvi. The campaign aims at discovering and recognizing emerging social influencers in India.
India is witnessing the rise of social stars, the new age influencers who create and share interesting and valuable social content with the niche audiences that follow them. They might be bloggers with sizable readerships, or socially savvy users with loyal followers on Twitter, YouTube, Vine or Instagram. Blogmint’s objective behind the campaign is to discover and recognize these emerging social stars in the form of bloggers, vloggers and micro-bloggers.
Bloggers get an opportunity to showcase their blogging talent and their passion for writing around food and travel themes. In order to channelize their inclination, Blogmint has created a platform wherein bloggers are encouraged to come forward and make their own food and travel blogging recipe. Bloggers can showcase their opinions or views on a variety of subjects pertaining to food and travel domain. Best blogging talent will be acknowledged by the expert Vir Sanghvi, who will select the top 11 winners from the entire pool available to him in order to make food and travel #BloggersDreamTeam. “There is so much talent out there in the blogging community and we are delighted to have found a way to harness and nurture it.” Says VirSanghvi
“Blogmint is committed to building an ecosystem that fosters collaboration between online influencers and marketers” said Irfan Khan, CEO, Blogmint. "#BloggerDreamTeam is an initiative to strengthen the emerging online influencers talent in India. The food and travel genres are growing rapidly in this space and we are excited to join forces with Vir Sanghvi. Having him as part of discovering and recognizing this talent is a win-win for everyone.”
A research report published in the Adweek stated that almost 59% Brand Marketers plan to increase their Influencer Marketing budget signaling a positive landscape in the Influencer Marketing domain.
Blogmint is backed by TO THE NEW Ventures
Blogmint is an initiative backed by TO THE NEW Ventures, a disruptive internet products and solutions company, creating and operating businesses targeted at social and mobile first customers. TO THE NEW Ventures specializes in emerging markets, especially fast track Asia – China, India and ASEAN. With over 10 internet product businesses in marketing, content, analytics, commerce and digital video incubated and acquired in a short span of 2 years across 7 countries and over 600 people, the network effect is truly working.
For further information, please contact:
Rachit Dua
Email: rachit.quirkyiens@gmail.com
Mobile: 9899726746