Technology in Deodorants

Press Release

Envy

National, August 06, 2018

Envy plays a significant role in the Deodorant Industry, with its radical ideas and dynamic technology improvement. The protracted and persistent efforts in research have imbued Technology in Deodorants.

After coming up with an exclusive product innovation with their Auto-Pause Technology in Gas Deodorants, where you get exactly the correct amount of deodorant each time you press the cap. The TV commercial communicates this very idea and explains how this idea of Technology has been infused in Gas Deodorants.

“Yes, Deodorant mein bhi technology. As one sprays ENVY Smart Deodorant, it will technologically pause, because the deodorant already knows how much you require it in every spray” says Saurabh Gupta, CMO, Vanesa Care.

“Abiding to the steps of the Team ENVY along with deep understanding of the concept, made me conceive how technology driven and fitness conscious youth of our country would associate to the Smart Deodorant. This notion of a creative blend of mind has helped me deliver beyond the realms of my horizons” says Naved Akhtar, Creative Director, Shop Advertising

The young technology driven consumers, would make this gas deodorant to be their next best and favorite deodorant from all times. So, this commercial tries to connect with their attitudes, behavior and language which is racy and sharp.

The commercial opens in a locker room of a gym where three friends are bantering, having a good time and getting ready for the gym. One of them, asks for a deodorant to which the other reacted that how the deodorant can will not last any longer.

With a sparkle in his eyes, the boy with Deodorant winks in mischief.

As the young boy starts spraying the deodorant, it stops working after the first gust of spray itself. To his astonishment the boy asked the reason of the sudden end of the deodorant. The other that said it has an “Auto-Pause technology” and works according to the need. The Deodorant automatically pauses because the deodorant already knows how much do you need in every spray.

With his wide eyes open in astonishment and amazement, the boy using the deodorant was startled that how a gas deodorant also comes with Technology.

Later on, as this boy enters and puts his first feet forward on the treadmill, a girl on the next treadmill is fascinated and thrilled with the fragrance and gets distracted. This diversion due to the captivating scent makes her fall down. The film ends with a can of ENVY deodorant and logo with their tagline in the voiceover- “ENVY Smart, What you need exactly”.

Client: Vanesa Care

Brand: ENVY

CMO: Saurabh Gupta

Agency: Shop Advertising

Writer and Chief Creative Director: Naved Akhtar

Production House: Passion Films

Director (Film): Vivek Das Chaudhary

For further information, please contact:

Diksha Divya

Email - diksha@transcendentstrategy.com