Influencer Marketing

Influencer Marketing

What are Indian creators doing at the 2023 Cannes Film Festival?

Masoom Minawala Mehta, Kusha Kapila, Diipa Büller-Khosla, Niharika Nm, Ruhee Dosani, Dolly Singh and Ranveer Allahbadia were spotted at the event this year.
Influencer Marketing

Creators United, an Indian Influencer based lifestyle infotainment platform launches in Mumbai

Creators United will cover a wide range of topics relevant to influencers and content creators, including industry trends with other updates in the world of Influencer Marketing.
Influencer Marketing

Dot Media launches its newest IP FINTroop for digital influencers in finance space

Dot Media with its newest IP FINTroop extends its creative outlets to the commercial world of finance, infotainment and news segments.
Influencer Marketing

Purplle appoints KlugKlug as their influencer marketing tech stack platform

The platform's in-depth insights and accurate data about influencers will assist Purplle in identifying the most appropriate influencers to engage with.
Digital

How Zepto created the meme that became the face of the company

Anant Rastogi, associate director - brand marketing, Zepto, discusses how the brand created the character and worked on making it go viral on different platforms.
Influencer Marketing

Centre holds meeting with influencers to discuss latest social media guidelines

The dialogue focused on fostering a transparent and responsible influencer marketing industry, ensuring consumer protection while empowering creators.
Influencer Marketing

Government increases scrutiny of health and wellness influencers, experts react

The new guidelines will make it mandatory for influencers to disclose their qualifications, before giving health and wellness advice.
Influencer Marketing

When MG Motors took design inspiration from the gaming community

The auto tech brand has partnered with gaming influencer ‘Mortal’ for the launch of ‘Comet EV’.
Gaming and e-Sports

Game streaming platform Loco introduces influencer loyalty programs to boost advertiser interest

Anirudh Pandita, founder, Loco, shares that a new feature on the platform called ‘Quests’ will boost the engagement between creators and audiences on the platform.
Influencer Marketing

Snapdeal 2.0’s marketing strategy relies on influencers to connect with Tier-II, III cities

Soumyadip Chatterjee, director - brand marketing, Snapdeal, explains how cost efficiency is the key goal behind the brand’s current marketing strategy.
Influencer Marketing

What are Indian creators doing at the 2023 Cannes Film Festival?

Masoom Minawala Mehta, Kusha Kapila, Diipa Büller-Khosla, Niharika Nm, Ruhee Dosani, Dolly Singh and Ranveer Allahbadia were spotted at the event this year.
Influencer Marketing

Creators United, an Indian Influencer based lifestyle infotainment platform launches in Mumbai

Creators United will cover a wide range of topics relevant to influencers and content creators, including industry trends with other updates in the world of Influencer Marketing.
Influencer Marketing

Dot Media launches its newest IP FINTroop for digital influencers in finance space

Dot Media with its newest IP FINTroop extends its creative outlets to the commercial world of finance, infotainment and news segments.
Influencer Marketing

Purplle appoints KlugKlug as their influencer marketing tech stack platform

The platform's in-depth insights and accurate data about influencers will assist Purplle in identifying the most appropriate influencers to engage with.
Digital

How Zepto created the meme that became the face of the company

Anant Rastogi, associate director - brand marketing, Zepto, discusses how the brand created the character and worked on making it go viral on different platforms.
Influencer Marketing

Centre holds meeting with influencers to discuss latest social media guidelines

The dialogue focused on fostering a transparent and responsible influencer marketing industry, ensuring consumer protection while empowering creators.
Influencer Marketing

Government increases scrutiny of health and wellness influencers, experts react

The new guidelines will make it mandatory for influencers to disclose their qualifications, before giving health and wellness advice.
Influencer Marketing

When MG Motors took design inspiration from the gaming community

The auto tech brand has partnered with gaming influencer ‘Mortal’ for the launch of ‘Comet EV’.
Gaming and e-Sports

Game streaming platform Loco introduces influencer loyalty programs to boost advertiser interest

Anirudh Pandita, founder, Loco, shares that a new feature on the platform called ‘Quests’ will boost the engagement between creators and audiences on the platform.
Influencer Marketing

Snapdeal 2.0’s marketing strategy relies on influencers to connect with Tier-II, III cities

Soumyadip Chatterjee, director - brand marketing, Snapdeal, explains how cost efficiency is the key goal behind the brand’s current marketing strategy.