Influencer Marketing

Influencer Marketing

WTI Space launches version 2.0, an API-integrated platform for influencer marketing

The platform's registration page is now live, allowing influencers and brands to enroll.
Advertising

Standup comedian Rahul Subramanian uncovers Amazon’s #TheUnconventionals

According to Amazon, the goal of the campaign is to highlight the diverse range of roles within the organisation.
Influencer Marketing

Did Myfitness accidentally promote betting through its influencer marketing campaign?

In the video, fitness influencer Maanav Sukhija is seen making a bet on the outcome of an IPL match while eating Myfitness peanut butter.
Influencer Marketing

ASCI Academy introduces ‘responsible influencing e-learning course’

It seeks to cover regulatory and platform-specific guidelines, disclosure power, influencer archetypes, and engagement checklists.
Influencer Marketing

E-commerce tops in influencer marketing spending at 27%, FMCG follows: Kofluence Influencer Marketing Report 2024

The report features insights from industry leaders representing top brands such as Domino's, Swiggy Instamart, Flipkart, Meesho and others.
Influencer Marketing

EY and Big Bang Social predict a 25% growth in influencer marketing in India, Rs 3,375 crore by 2026

The growth is expected to be driven by lifestyle, fashion, and beauty sectors, with automobiles, e-commerce, and FMCG spending the most.
Influencer Marketing

Are content creators the only catalysts for authentic influencer marketing?

Industry experts reveal how influencers shape public perception, offering insights into their evolution.
Influencer Marketing

French influencer marketing agency Ykone acquires Barcode Entertainment to expand in Asia-Pacific region

The agency has acquired a 70% stake in Barcode Entertainment.
Influencer Marketing

RCB, RR, LSG and more teams forge partnerships with influencers to score off the field ahead of Tata IPL 2024

The IPL cricket teams have joined forces with influencers like Danish Sait, Shubham Gaur, and Taran Singh to boost fan engagement.
Corporate Communications and PR

Filter Coffee Co. secures PR & influencer marketing mandate for Skinvest

The partnership aims to deepen consumer connections and enhance Filter Coffee Co.'s standing as an impactful digital agency.
Influencer Marketing

WTI Space launches version 2.0, an API-integrated platform for influencer marketing

The platform's registration page is now live, allowing influencers and brands to enroll.
Advertising

Standup comedian Rahul Subramanian uncovers Amazon’s #TheUnconventionals

According to Amazon, the goal of the campaign is to highlight the diverse range of roles within the organisation.
Influencer Marketing

Did Myfitness accidentally promote betting through its influencer marketing campaign?

In the video, fitness influencer Maanav Sukhija is seen making a bet on the outcome of an IPL match while eating Myfitness peanut butter.
Influencer Marketing

ASCI Academy introduces ‘responsible influencing e-learning course’

It seeks to cover regulatory and platform-specific guidelines, disclosure power, influencer archetypes, and engagement checklists.
Influencer Marketing

E-commerce tops in influencer marketing spending at 27%, FMCG follows: Kofluence Influencer Marketing Report 2024

The report features insights from industry leaders representing top brands such as Domino's, Swiggy Instamart, Flipkart, Meesho and others.
Influencer Marketing

EY and Big Bang Social predict a 25% growth in influencer marketing in India, Rs 3,375 crore by 2026

The growth is expected to be driven by lifestyle, fashion, and beauty sectors, with automobiles, e-commerce, and FMCG spending the most.
Influencer Marketing

Are content creators the only catalysts for authentic influencer marketing?

Industry experts reveal how influencers shape public perception, offering insights into their evolution.
Influencer Marketing

French influencer marketing agency Ykone acquires Barcode Entertainment to expand in Asia-Pacific region

The agency has acquired a 70% stake in Barcode Entertainment.
Influencer Marketing

RCB, RR, LSG and more teams forge partnerships with influencers to score off the field ahead of Tata IPL 2024

The IPL cricket teams have joined forces with influencers like Danish Sait, Shubham Gaur, and Taran Singh to boost fan engagement.
Corporate Communications and PR

Filter Coffee Co. secures PR & influencer marketing mandate for Skinvest

The partnership aims to deepen consumer connections and enhance Filter Coffee Co.'s standing as an impactful digital agency.