Marketing

Nykaa 'Find Your Beautiful’ spot touts it as the perfect cosmetic fix

Festive boost: Eureka Forbes eyes 25% of annual sales via omnichannel

Ibrahim Ali Khan and Puma India invoke nostalgia with Palermo

How brands are shifting the narrative from feminine to fierce

Reliance Q2 FY25: Revenue at Rs 258,027 Cr, EBITDA Falls to Rs 43,934 Cr

Here’s how Dell is getting ready for festive fever

Frammer AI to use funding to expand into sports and entertainment

How brands can use loyalty programmes during the festive season

Apple’s brand value fell for the first time in 20 years but remains the most valuable brand

Stars, memes, and local flair: Welspun's recipe for festive marketing