Radio City 91.1FM brings to listeners ‘Gig City’ - India’s first ever Live Radio Concert

Media Brief

Mumbai, June 14, 2016

Radio City 91.1FM, the country’s leading radio network, brings to you renowned singers Shaan, Farhan Akhtar, Shankar, Ehsaan, & Loy, Salim - Sulaiman and Ayushmann Khurana and Sunidhi - A Live Radio Concert for the first time with their initiative, Gig City. One of the most compelling innovations in the history of Indian radio, Gig City is India’s first live multi-city simulcast of a concert where the artists will set audio waves on fire nationally. Gig City follows the concept “Aap Jahaan, Concert Wahaan”, a one of its kind concert which goes wherever you are and where the biggest names in the music industry will mesmerize you with their music.

The show promises to bring to all music lovers a rocking musical experience, and that too without leaving the comforts of their home/office, which they would otherwise have to visit 6 concerts to get!!! With 6 artists performing over 12 weeks, Radio City is all set to introduce a new format with Gig City. The station has always set high standards in terms of innovation, and with Gig City, Radio City is all set to give their listeners an experience no one thought radio could provide – live simulcasts of a series of concerts by legendary singers.

Speaking about Gig City, Abraham Thomas, CEO - Radio City 91.1FM said “After the electrifying launch of Rag Rag Mein Daude City which was like a shot of adrenaline for the entire network, we bring you Gig City. For the first time experience the energy of a live concert wherever you are .Imagine hearing a Farhan Akhtar or a Shankar Mahadevan Live, sitting on your couch at home!! This is unleashing the power of radio from a passive background medium to an active / interactive engaging medium.

Speaking of the launch of Gig City, Kartik Kalla, EVP & Head - Programming, Marketing & AudaCITY said, "Listeners consume great content, not just platforms. Gig City gives us the opportunity to provide engaging content across, on-air and online platforms. In many ways this is different from regular radio programming playing uninterrupted music by the artists that gives a live concert feel ".

Gig City will be aired across all Radio City markets nationally and Hyderabad in the South. The same will be augmented with a nationwide marketing campaign with initiatives such as print, radio, and digital OOH advertising, pub and mall activations.

Tune in to Radio City and keep your dancing shoes on for the first live concert on radio

For further information please contact:

Bindu Machurlu

Email: bindu@gutenbergpr.com

MOB: +91 98196 88907