August 5, 2019
Welcome to the all-new Deccan Herald! Presenting our bold new masthead in aqua blue, a colour whose richness we hope will convey the depth we strive for in our journalism, and whose attractiveness will appeal to younger readers who need coaxing to pick up a newspaper.
The new layout is crisp, clean and contemporary, designed by the Edinburgh-based Palmer Watson Words and Pictures design agency. And it’s not just the appearance that is changing. We’re launching a new business section on Mondays that brings Business to everyone, and are introducing a new Sunday opinion page, christened ‘The Prism’ for its ability to break down the surrounding white noise into its comprehensible parts.
On the supplement front, we’re excited about ‘Showtime’, our new entertainment offering on Saturdays, that captures all the action from showbiz and streaming platforms. We’re merging Travel and Living into a new supplement – ‘Travel & Living’ -- on Tuesdays that will present the best of both.
“It’s an exciting time at DH. We may be giving a bright new face to our newspaper and introducing new elements, but we are conscious of the legacy of seven decades of solid and well-respected journalism upon which we build. And we believe, more than ever, that good journalism is journalism for good; we are keen to bring about positive change in the lives of those around us, and to spark new ideas for a better tomorrow,” says Sitaraman Shankar, Editor, Deccan Herald.
We may be talking about a newspaper revamp, but in today’s day and age, content is consumed across platforms. Expect closer linkages between the physical product and its fast-growing digital cousins. A lot has changed, and we also have a formal tagline: ‘The Power of Good’. More on that in the coming weeks!
“This ‘refresh’ reflects our intent to continually enhance the value we offer our readers. We are confident that the clean, crisp design and revamped content (which includes a new supplement and several hard-hitting features) will offer readers a more immersive and satisfying reading experience," says Karthik Balakrishnan, CEO, The Printers Mysore.
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