Delhi government shortlists four agencies for Women’s Safety Programme

The Delhi government has shortlisted four agencies for its Women’s Safety Programme – Ogilvy & Mather (O&M), Lowe, RK Swamy/BBDO and AK&I.

Sources reveal that total media spends on this programme will be to the tune of several crores of rupees spread over four years beginning fiscal 2006-07.

The agencies empanelled with the Delhi government are AK&I, Pressman Advertising, Sobhagya Advertising, Triton Communications, Lowe, RK Swamy/BBDO, Ogilvy & Mather, Associated, Image Ads, Interpub and Crayons. The final decision on the account is expected around December 15, 2005.

The development has been confirmed by the Information Officer, Delhi government, but she declined to divulge further details on the pitch.

She says, “It’s too early to comment on the communication strategy or on the split among the communication vehicles as we are currently doing our groundwork on all these.”

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