Saints & Warriors bags the creative duties for Frankfinn Institute

The media mix for the business will consist of print advertising, supported mainly by television and outdoor

The Frankfinn Institute of Air Hostess Training (FIAT) has signed on Saints & Warriors as its creative agency. The media duties will be handled internally by FIAT. Industry sources peg the advertising spend for the business to be in the region of Rs 8-9 crore.

FIAT has increasing competing from other air-hostess training institutes such as Air Hostess Academy (AHA), Avalon Aviation Academy and Indian Aviation Academy. The task for Saints and Warriors will be to position FIAT in a way that places its image well above its competitors.

Saints & Warriors bags the creative duties for Frankfinn Institute

Pushpinder Singh

Remarks Pushpinder Singh, founder, Saints & Warriors, "When it comes to competition, Frankfinn Institute has a vast reach throughout the country and is well-equipped with a suitable curriculum and placement procedure. This fact has not been very sharply defined as far as the advertising is concerned. Highlighting these core strengths of the company, we will create ideas and strategies that position the brand at an entirely different level."

In the past ads, Bollywood actress Soha Ali Khan has been associated with the brand as its ambassador. Now, the decision has to be taken whether Khan will continue to endorse the brand. The media mix will consist of print advertising, supported mainly by television and outdoor.

FIAT was incorporated in 1993 and has a vast network of centres in 65 cities.

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