Mani Jayaram steps into Satbir Singh’s shoes

Jayaram has experience of 16 years in the advertising industry

Mani Jayaram, creative director at Innocean, has moved on to Euro RSCG as vice-president, creative. He is currently serving his notice period and will assume his new role on June 18.

Jayaram will report to Satbir Singh, chief creative officer, Euro RSCG, India. In terms of mandate, he will head the creative department at the Delhi branch.

Recently, Singh, who was previously vice-president, creative, Delhi, was elevated to chief creative officer. Singh, who was responsible for the creative work that flowed out of the Delhi office since he moved in from O&M in 2005, was put in charge of the creative operations for India. With this, the post of vice-president, creative, at the Delhi office fell vacant. Jayaram, thus, steps into Singh’s shoes.

Mani Jayaram

Jayaram has some 16 years of experience in the advertising industry. His initial stint, a short one, sometime in 1991, was at a local agency, Edge Communications. He moved to Ulka in 1992, where he was art director for two years. He then moved to O&M, joining there as senior art director. He joined the agency in 1994, spent 12 years there, and stepped out as associate creative director. Following this, he moved to Innocean last year as creative director, and spent approximately one and a half years there.

During his career, Jayaram has worked on brands such as Amaxe, Fanta, the Hindi newspaper ‘Hindustan’, Gillette, Electrolux, Dabur, Kelvinator, JK Tyres, LML Scooters, Ranbaxy, Motorola, Seagram’s, Hyundai, LG and GSK.

“O&M was a great learning school. There is good and bad in advertising, and that’s where I figured out the good of advertising,” reveals Jayaram.

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Euro RSCG Mani Jayaram