JWT’s Shaziya Khan wins Atticus Certificate of Merit

Khan has won the certificate for her article titled ‘Unlocking Naturals’ in the Branding and Identity category

Shaziya Khan, vice-president and strategic planning director, JWT, Mumbai, has been awarded a Certificate of Merit at the Annual Atticus Awards this year. She has won the certificate for her article titled ‘Unlocking Naturals’ in the Branding and Identity category.

The Atticus Awards, handed out by the WPP Group, honour original published thinking in communications services. These awards are open only to professionals working in WPP companies.

Khan’s article appeared in ‘Business World’ in November 2006, and later in ‘Admap’, UK. The article offered insights into the fact that consumers see nature-inspired and nature-based products as inviting and motivating, yet the size of the ‘natural’ category indicates it is under-exploited.

Shaziya Khan

Her article explores points such as: Why have businessmen and marketers not been able to fully leverage green inclinations? Is this an area where consumers are indeed ahead of marketers? If, attitudinally, consumers are actively green, why are they passively green behaviourally? Or, worse, neutral? Is there something about the appeal and aura of naturals that their marketing is not touching upon?

Khan won an Atticus statuette earlier in 2000 for writing another article titled ‘The Impact of Media on Collective Identity’. Currently, she is involved with a regional planning assignment on Unilever brands.

The Atticus awards are judged by a panel of highly experienced professionals from the global marketing fraternity. This year, the awards had more than 300 entries from across the world.

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