Parag Shahane joins Rediffusion - Y&R as creative head - art

Shahane has worked on brands across verticals and categories which include Union Bank, MTDC, Pepsi, Sunsilk, Unilever Corp, Idea, Red Cross, and Novartis.

Rediffusion-Y&R has strengthened its creative team with the appointment of Parag Shahane as creative head -- art.

The agency, recently, also roped in Manish Ajgaonkar as creative head.

Parag Shahane joins Rediffusion - Y&R as creative head - art

Neville Medhora, vice-president, Rediffusion-Y&R, says in an official communiqué, "Shahane brings a lot of energy and passion to our Mumbai team. His cross-category experience will surely add a lot of value to our clients' brands. I am confident that Shahane will continue to carve out some great work."

Speaking to afaqs, Shahane, says, "The scope of work that most of Rediff's brands have to offer is remarkable. They have built some great iconic brands and continue to partner with them in their journey. I am glad to be a part of a very positive and visionary creative team. I am looking forward to this new phase in my career and am optimistic that it will indeed be fruitful."

With over 15 years of experience, Shahane has worked on brands across verticals and categories which include Union Bank, MTDC, Pepsi, Sunsilk, Unilever Corp, Idea, Red Cross, Novartis, Mahindra Two Wheelers, BNP Paribas Mutual funds, HCC, Inorbit Mall, Filmy, Gini & Jony and Mother's Recipe, amongst others. He has previously worked with Mudra Communications, Lowe, FCB Ulka, Percept and Forefront. He also had an international stint with JWT Colombo, for a span of three years.

Shahane holds a management degree from KC College, Mumbai.

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