The agency has won the creative, as well as the media mandate for Nilon's Enterprises, KCP Cement and Sonal Realty, but will handle just the creative duties for Tikona Digital Networks.
After winning the creative mandate for the Japanese tyre manufacturer Bridgestone Tyres, brands from Yash Birla Group's Birla Wellness and Healthcare umbrella (Evolve, Rebirth-The Birla Wellness Store and Birla Kerala Vaidyashala), and Parag Milk Foods' Gowardhan Ghee in June, Network Advertising has further expanded its clientele by adding four new brands to it.
Before moving to Network Advertising, the creative duties for Nilon's were handled by Mudra. As for TDN, Sonal Realty and KCP Cement, this is the first time that the brands are venturing into mass media communication.
Sunit Khot, vice-president, Network Advertising, speaks to afaqs! about the agency's immediate responsibilities towards these new clients. According to him, for Tikona, the mandate will be to expand operations on a national basis. "Plans to communicate product superiority through ATL (above the line) and BTL (below the line) communications including digital, are in the offing. For KCP Cement, there will be television communication in Andhra Pradesh and Tamil Nadu, along with plans to support brand activity through outdoor and 360-degree communication," says Khot.
"For Sonal Realty, we have plans to build a high-tech Industrial Park at Wada near Mumbai called Solace Industrial City. All the work is related to brand identity and communication for B2B audiences," Khot further informs.
D B Murli, executive vice-president, Network Advertising, adds, "For Nilon's, based on the market potential, new product launches are being considered."
Founded in 1962, the processed food company, Nilon's Enterprises, produces products such as pickles, sauces, jams, ketchups and roasted vermicelli amongst others, in India. The Pune-based company has manufacturing plants in Maharashtra and Assam.
Founded in 2008, Tikona Digital Networks is engaged in building wireless broadband services for home and enterprise customers in India.
KCP Cement is an established cement brand in Andhra Pradesh and Tamil Nadu. Launched in 1958, the company manufactures cement from its facilities in Macherla in Andhra Pradesh.