Ashwini Gangal

Western Railway empanels eleven agencies

The creative duties have been divided such that a separate set of agencies will handle the advertising for the Mumbai, Ahmedabad and Indore divisions.

Western Railway has wrapped up its fast-track creative pitch. The newly appointed agencies have been empanelled separately for Mumbai, Ahmedabad and Indore.

The creative mandate for the Mumbai division will be handled by a roster comprising Sai Advertisers, Mercantile Advertising, Prabhatam Advertising, Snappers Advertising & Marketing, Concept Communications and Inter Publicity.

Western Railway empanels eleven agencies
The creative mandate for the Ahmedabad division will be handled by a roster comprising Navnitlal and Co, Interads and Apex Advertising.

The creative mandate for the Indore division will be looked after by a roster comprising Deepak Advertising and Anil Publicity Bureau.

This empanelment is the result of a multi-agency pitch process that was conducted in Mumbai recently. The process began in January and the final presentations were conducted earlier this week.

Amongst other things, the process also required the participating agencies to submit various artworks on topics such as 'Prevention of trespassing on railway tracks', 'Promotion of new ticketing options (ATVMs)' and 'Safety at Manned Level Crossing Gates'. The shortlisted agencies were then required to display a Powerpoint presentation/short film on their selected topic to the authorities.

According to Western Railway's online notice, these selected agencies will now be required to look into Western Railway's day-to-day creative work, release of advertisements in different languages (display and tender notices) to recognised newspapers, production and release of radio jingles to various radio channels, production and release of TV ads/other electronic publicity material to various TV channels and assistance in handling other routine PR activities.

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