FCB Ulka wins Mid-Day account

The agency will manage the creative duties for Mid-Day Infomedia, Gujarati Mid-Day, and Inquilab.

Mid-Day Infomedia, a part of Jagran Prakashan, has assigned its creative mandate to FCB Ulka. As part of the win, the agency will manage the creative duties for Mid-Day, Gujarati Mid-Day, and the Urdu newspaper Inquilab.

Commenting on the win, Sandeep Khosla, CEO, Mid-Day Infomedia, says, "We are pleased to have FCB Ulka as our creative partner. Its sound understanding of the media industry, as well as its customised approach will give us that extra edge to take our brands to the next level. We look forward to create effective communications across Mid-Day, Gujarati Mid-Day, and Inquilab with FCB Ulka on board."

Nitin Karkare, CEO, FCB Ulka, adds, "I am delighted that Mid-Day has selected FCB Ulka as its creative partner. Mid-Day is the soul of Mumbai, and I have fond memories of having grown up reading the paper. I look forward to work with Mid-Day and help it reclaim its place in the sun."

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