Black Swan Life wins creative duties of Sakthi Finance

Black Swan Life has won the creative mandate of Sakthi Finance, a non-banking financial company (NBFC) engaged primarily in commercial vehicle financing.

The agency's Mumbai branch will consolidate the brand heritage along with contextualising it to its organisational objectives, changing market environment, and customer expectations while retaining the roots and core values of the over 100 year-old parent company, The Sakthi Group. As part of the same, the communications will be released across all of Southern India, as well as across the nation.

Sukumar Menon, founder and creative head, Black Swan Life Communications, says, "It is exciting and challenging to work on a brand such as Sakthi Finance which has strong roots and loyalty across its customer base such. We see strong synergies in the teams with the shared objective to retain and enhance current brand ethos while propelling the brand into a new phase of growth and expansion. We look forward to a long and successful partnership with such an iconic brand and its dynamic team."

Shruthi Balasubramaniam, head, special projects, Sakthi Finance, adds, "We, at Sakthi Finance, are eager to work with Black Swan Life because of the thought that goes into its creative work and its willingness to produce results after understanding the nature of its client."

Sakthi Finance was incorporated in 1955 as a non-banking finance company (NBFC) initially to cater to the hire-purchase financial requirements of the Group's TELCO dealership units. The company has a major presence in sugar, industrial alcohol, automobile distribution, auto components, education, dairy, wind energy, and transportation sectors.