It’s the first campaign from the global beverage giant under its ‘Real Magic’ brand philosophy launched in September 2021.
“Our building doesn’t have a chimney. How will Santa deliver our gifts to us?” Trust a kid to worry about the stuff that matters.
Global beverage giant Coca-Cola’s Christmas spot, made by DentsuMB UK, uses this worry to conjure a film of magic, community spirit, DIY ingenuity and tape, lots of tape.
"This is our first Christmas campaign under the new ‘Real Magic’ brand philosophy for Coca-Cola,” said Manolo Arroyo, global chief marketing officer, The Coca-Cola Company.
“Coca-Cola has always believed in the magic of Christmas and, this year, our campaign celebrates the real magic of human connections. With a simple and uplifting message of unity, inclusion and positivity at its heart, it aims to remind us that all we need for a magical Christmas is shared moments with community and the ones we love,” he added.
This Christmas campaign is the first under Coca-Cola’s ‘Real Magic’ global brand philosophy it adopted in September this year (2021).
Interestingly, this may also be the last campaign for Coca-Cola made by Dentsu. On Tuesday (November 9), we reported that The Coca-Cola Company has named WPP as its global marketing network partner.
Called OpenX, the bespoke WPP team will provide end-to-end capabilities across creative, media and data to serve as the global marketing network partner for Coca-Cola’s brands. The company also announced that Dentsu has been named complementary media partner in a few select markets, where they bring distinctive strengths.
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