Publicitas Digital to manage online ad sales for Yahoo! India

Yahoo! India appoints Publicitas Digital as its online sales representative in six Indian states

As the result of a partnership deal with Yahoo! India, Publicitas Digital will help advertisers facilitate online media buying on the the Yahoo! Network properties in six states -- West Bengal, Andhra Pradesh, Uttar Pradesh, Kerala and Gujarat. Publicitas Digital will cater to the marketing requirements of advertisers on Yahoo India sites and provide them with creative online media solutions.

Speaking to agencyfaqs!, Neville Taraporewalla, CEO & online media director, Asia Pacific, Publicitas Digital, said, "We help online publishers monetise their inventory. We will be selling creative concepts to advertisers, and recommend various opportunities available to advertise on Yahoo! to potential clients".

Publicitas Digital to manage online ad sales for Yahoo! India

Neville Taraporewalla

Elaborating on the long-term objectives behind the tie-up, he said, "(The partnership) is a long-term investment between Yahoo! and Publicitas Digital to cover the tier II and tier III cities and thereby expand the number of people going on the network". The revenue-sharing arrangement or the pricing of Yahoo!'s ad space has not been disclosed. The Yahoo! spokesperson was not available for comment.

Publicitas Digital Pvt Ltd, an advertising sales company, which is a part of the Publicitas Promotion Network started its Indian operations in April 2007. The company has agreements with Reuters India, Metacafe, the Anand Bazaar Patrika Group, The Hindu Group and the industry body Internet and Mobile Association of India (IAMAI) for selling advertising space on their online properties.

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Yahoo!Publicitas Digital Neville Taraporevalla