afaqs! news bureau
Marketing

OPPO Mobiles bags sponsorship rights for Indian cricket team

The Chinese mobile brand will come aboard as the sponsor for the next five years on March 31, 2017, replacing Star India.

OPPO Mobiles, the Chinese mobile phone giant, has won the sponsorship rights for Indian cricket team through a tender process today. The Team India sponsorship rights are for a period of five years and have been acquired at Rs 1079.29 crore.

According to the official communique shared by the Board of Control for Cricket in India (BCCI), the bids were opened today in the presence of a CoA representative – Diana Edulji, BCCI officials, and the bidders through a tender process at the BCCI headquarters in Mumbai.

OPPO Mobiles bags sponsorship rights for Indian cricket team

The five years rights period starts on April 1, 2017 and continues until March 31, 2022. This period will see Team India play 14 home series and 20 overseas series, including ICC Champions Trophy, ICC Cricket World Cup and the World T20 events.

Speaking on the occasion Rahul Johri – CEO, BCCI, says, "On behalf of the BCCI, I would like to congratulate OPPO Mobiles India, on winning the rights and welcome them to the BCCI family. OPPO today, joins our other prominent sponsors such as PayTM, PepsiCo, Hyundai and Janalakshmi Financial Services. OPPO Mobiles and the BCCI share a common vision and I am confident that we will work together to further grow Indian cricket."

Sky Lee, Gloval VP and President of OPPO Mobiles India, adds, "Cricket in India isn't just a sport, it is also a way of life, a culture, even a religion. OPPO is the most adorable youth centralized brand, we aim at reaching new heights alongside the Indian Cricket Team."