NDTV Profit and ‘Business Standard’ form content alliance

The business channel, NDTV Profit, and the business daily, ‘Business Standard’, have formed a strategic alliance to share editorial content. The agreement between the two was signed on March 9.

Vikram Chandra, CEO and managing editor, NDTV Profit, says, “This is a cross-syndication agreement, wherein the two credible names in the business media will share only content. ‘Business Standard’ will gain from the vast research base of NDTV Profit. NDTV Profit will be able to tap into the resources of ‘Business Standard’. The newspaper has some well-known names attached to it, like TN Ninan, which will now be associated with our brand as well.”

It may be noted that NDTV Profit and ‘Business Standard’ have carried out Union Budget sessions together, featuring TN Ninan, editor, ‘Business Standard’, in the past.

Akila Urankar, CEO, ‘Business Standard’, explains, “The earlier budget show arrangement was an informal alliance. The recent tie-up can actually be seen as an extension of the earlier arrangement. We can now publish the exclusive stories and interviews that NDTV Profit does, such as the recent Arcelor interview.”

Urankar adds, “The channel will benefit from the regional news that we will provide.”

Chandra of NDTV Profit says, “The arrangement is not an indication of a merger. It will just give us the right to access the information the other house has, in no way implying any further obligation.”

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