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Images Group has entered an agreement with The Nielsen Company to launch ‘Progressive Grocery’ in India
The Images Group is all set to launch three magazines within the next six months. Two of these are lifestyle magazines, while the other is a B2B product. The group has already announced the plan to launch the Indian edition of international food and grocery specialty magazine, ‘Progressive Grocery’ (‘PG’), in an agreement with The Nielsen Company, the research company. The development has been made public by Stephen Dowdell, editor-in-chief, ‘Progressive Grocery’.
PG is a speciality publication dealing in content related to supermarket formats in particular and organised food retail. It will follow the same format here in India. PG will be a critical B2B interface to build linkages between the farming community, suppliers, retail support firms, FMCG manufacturers and retailers.
Progressive Grocer |
Says Amitabh Taneja, editor-in-chief, Images Group, “‘Progressive Grocery’ will enhance our aim to support and direct organised retailing in India, and will empower manufacturers, suppliers and retailers across all categories of food and grocery merchandise to develop higher efficiency and effectiveness.”
PG was has been the voice of the food retail industry for over 80 years. Serving the largest audience in the market, Progressive Grocery's readers are top management at headquarters and top decision makers at store level.
Close to 30 per cent of content will be provided by The Nielsen Company while the rest of the content will be provided by the team at Images Group. Nupur Chakraborty, executive editor, Progressive Grocery India, alogwith six other editorial team members will shortly leave for US to get an insight on the magazine's content.
Says Chakraborty, “Organised retail is catching up big time in India. Food and grocery forms the largest chunk of it. This product is entirely retail focused and an ideal platform for retail players, suppliers, retail support firms, and FMCG manufacturers.”
PG is priced at Rs 100 and is a monthly magazine. The print run for the magazine is 35,000. The target group is a mix of retailers, suppliers, retail support firms, and FMCG manufacturers.