BIG 92.7 FM restructures its sales team

The radio station has strengthened its sales operations in the South, Maharashtra, Goa, Gujarat and Madhya Pradesh

BIG 92.7 FM has strengthened its ad sales team. Shalini Dureja has been appointed as the regional sales head, South; she was zonal head, South, corporate sales, for Radio City. Dureja comments, “Handling more responsibilities in terms of corporate and retail sales, while getting to work with the Ambani Group are the main reasons to be a part of BIG 92.7 FM.”

Sunita Uchil has joined BIG FM as regional sales head for Maharashtra and Goa. Prior to that, she was with HUM FM, a Hindi radio station based in the UAE, as director, sales and marketing. She also will be responsible for the corporate and retail sales for these regions.

In addition, Asif Kadri has been appointed as BIG FM’s regional sales head, Gujarat and Madhya Pradesh. He moves in from Times Response, Ahmedabad, where he was senior manager, sales and marketing. He will be responsible for corporate and retail sales in Gujarat and Madhya Pradesh. Kadri will also look after the sales of the Surat radio station, which is going to be launched in July.

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