Honda Cars rides on GroupM's Motivator

The agency won the media account of the automobile brand following a multi-agency pitch.

GroupM's media buying agency Motivator has bagged the media account of Honda Cars.

The agency won the account following a multi-agency pitch. Motivator's Gurgaon office will service the account.

ZenithOptimedia is the incumbent on the account. It had won the business in 2011.

Await detailed report...