Hemanth Shah joins Lintas Media Group as president, OOH

Shah will be responsible for expansion into all OOH consumer spaces

Hemanth Shah, executive vice-president and revenue head, Times OOH, the out-of-home arm of Times Innovative Media, has moved to Lintas Media Group (LMG) as president, out-of-home Initiatives with effect from today. At LMG, he will report to chairman and CEO, Lynn de Souza.

Hemanth Shah joins Lintas Media Group as president, OOH

In his new role, Shah will look at LMG's expansion into all out-of-home consumer spaces, including retail, events, transport, sports and outdoor. He would work with the group's other OOH arms, Aaren Initiative and Karishma Initiative, to service existing accounts and bring in new businesses.

About his new role, Shah says, "The main attraction is to work with people of high intellect, integrity and involvement to grow the business. The core team at LMG is that; they have served in the company and are stalwarts in the industry."

An MBA in marketing, Shah has over 20 years of work experience, of which 15 years have been spent in the OOH industry. He has held various positions in diverse organisations, which include Tata Press, Mudra Group, Alban Communications (in London and Mumbai), Hansa Research and Future Group.

At Times OOH, Shah played a key role in growing relationships, forging alliances and building teams and processes to acquire and grow sustainable business.

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