afaqs!

Zee News turns global; embraces new tagline as Zee Media Corporation

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing
Last updated : July 17, 2013
The organisation has also unveiled a new logo.

Zee News has announced that it has embraced a new philosophy along with a new identity. It has turned global and will now be Zee Media Corporation Ltd. with a new tagline, 'Vasudhaiva Kutumbakam - The World is my family'.

Zee Media

The organisation, with this, intends to have a global outlook along with being attached to its roots. It has also unveiled a new logo.

According to the company, this new identity is a balanced blend of the traditional with modern elements. The words Vasudhaiva Kutumbakam contain a Devnagri line over them, further enhancing the blend, and also reflecting the media conglomerate's rich heritage, as well as showcasing its contemporary outlook. The "Dands" (∫∫ ∫∫) on either side of Vasudhaiva Kutumbakam amplify the authentic Vedic origin of the ideology. They also signify the essence of "Completeness". Another extremely important component of this visual identity is "The Tilak", which signifies the mark of welcoming someone into the home.

Alok Agrawal

Alok Agrawal, CEO, Zee Media Corporation, says, "In our journey of over 14 years, we have reached the landmark of 100 million viewers, touching and enriching their lives, making them a part of our family. This new identity is a reflection of our thoughts. We welcome the entire world to be a part of this family."

"Evolution is necessary as it allows a brand to adapt to the changes in its environment. This is an evolution of the thought at Zee Media Corporation, where we will share our views much more boldly on a global scale. We henceforth announce to all including our media affiliates, clients and vendors - that we are Indian but international," Agrawal adds.

For the record, Zee Media Corporation has a cluster of news, current affairs and regional news channels under the banner, including Zee News, Zee Business, Zee Punjab Haryana Himachal, Zee 24 Taas, Zee Madhya Pradesh Chhattisgarh, Zee Uttar Pradesh Uttrakahand, 24 Ghanta and Zee 24 Ghantalu.

For feedback/comments, please write to newsteam@afaqs.com

First Published : July 17, 2013

Subscribe

Sign up with your email address to receive news and updates

We respect your privacy.

Search Tags

© 2013 afaqs!