Zee News has announced that it has embraced a new philosophy along with a new identity. It has turned global and will now be Zee Media Corporation Ltd. with a new tagline, 'Vasudhaiva Kutumbakam - The World is my family'.
According to the company, this new identity is a balanced blend of the traditional with modern elements. The words Vasudhaiva Kutumbakam contain a Devnagri line over them, further enhancing the blend, and also reflecting the media conglomerate's rich heritage, as well as showcasing its contemporary outlook. The "Dands" (∫∫ ∫∫) on either side of Vasudhaiva Kutumbakam amplify the authentic Vedic origin of the ideology. They also signify the essence of "Completeness". Another extremely important component of this visual identity is "The Tilak", which signifies the mark of welcoming someone into the home.
"Evolution is necessary as it allows a brand to adapt to the changes in its environment. This is an evolution of the thought at Zee Media Corporation, where we will share our views much more boldly on a global scale. We henceforth announce to all including our media affiliates, clients and vendors - that we are Indian but international," Agrawal adds.
For the record, Zee Media Corporation has a cluster of news, current affairs and regional news channels under the banner, including Zee News, Zee Business, Zee Punjab Haryana Himachal, Zee 24 Taas, Zee Madhya Pradesh Chhattisgarh, Zee Uttar Pradesh Uttrakahand, 24 Ghanta and Zee 24 Ghantalu.
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