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Emerald Media acquires controlling stake in Cosmos-Maya

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying
Last updated : January 11, 2018
Capital from the investment will help Cosmos-Maya with strategic growth initiatives and creating global IPs to further increase footprint.

Emerald Media, the Pan-Asia company backed by global investment firm KKR, has acquired a controlling stake in Cosmos-Maya through a combination of primary and secondary stake acquisition. Based in India, Cosmos-Maya provides IP-led Indian kid's animation content. According to the press note shared with us, the capital from this investment will help the company with strategic growth initiatives and creating global IPs to increase footprint across the world.

Emerald Cosmos logo

Ketan Mehta & DOUBLE & # title= Ketan Mehta

Rajesh Kamat & DOUBLE & # title= Rajesh Kamat

Ketan Mehta, founder and managing director, Cosmos-Maya, says in a press note, "The vision for Cosmos-Maya has always been to become a cutting-edge media technology company creating quality Indian content for the global market. The company will benefit greatly with a partner like Emerald Media which has a strong understanding of the entertainment, broadcast and OTT space. Through the capital infused, the company intends to develop international projects while leveraging the media relationships of Emerald to expand its global footprint."

Over the last five years, Cosmos-Maya has produced 1000+ half-hour segments of animated content. Today, it has multiple ongoing productions with television and digital platforms, including Viacom18, Disney Networks, Turner International, Sony Pictures Network, Discovery Networks, Netflix, Amazon Prime Video and ALT Balaji.

Rajesh Kamat, managing director of Emerald Media, says, "Cosmos-Maya has created and owns the content for some of the most popular kids' shows and hence has its finger on the pulse of a very captive and influential audience. With the company now focused on the development of content, that crosses geographies, it is poised for growth on a global stage - not to mention the added opportunity of brand expansion and merchandising for its properties. This investment is a great addition to Emerald Media's growing portfolio as it aligns with our vision of creating an ecosystem that caters to audiences of all age groups."

The creators of the Motu Patlu animation series, Cosmos-Maya has nine TV shows on air including Shiva, Eena Meena Deeka, Kisna, ViR - The Robot Boy, Guru Aur Bhole, Chacha Bhatija, Tik Tak Tail and Selfie with Bajrangi. The company is also working on 3 international co-productions - Captain Cactus, Atchoo! and Help me Ganesha - in different stages of production and development. Cosmos-Maya targets audiences globally through its own YouTube channel, WowKidz, which has over 2 million active subscribers and over 2 billion cumulative views since its launch in 2016.

Paul Aiello, managing director, Emerald Media, adds, "Cosmos-Maya has made great strides in the animation space in the past few years. Their original shows have been huge successes and have paved the way for original Indian content to compete on a global platform. This investment will help Cosmos-Maya achieve its exciting growth potential."

Anish Mehta, chief executive officer, Cosmos-Maya, says, "With its successful and sizeable IP bank, strong business associations, a passionate team and the constant quest for quality - combined with the capital, domain knowledge and management bandwidth that Emerald Media brings on board - Cosmos-Maya is now poised for a global 360-degree approach to grow and monetize its brands through content, media, marketing, distribution, licensing and retail to markets, for kids across the world."

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First Published : January 11, 2018


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