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Unique advertising opportunity through Break free sports broadcast

By Isha Dara , afaqs!, Mumbai | In Media Publishing
Last updated : September 26, 2018 11:00 AM
... by Star Sports coupled with never seen before branding opportunities for a brand's home run!

Ball-by-ball commentary is passé; the select dugout is an elite panel of experts that provide engaging and delightful insights into the match, giving a novel experience to discerning sports fans! Along with an emphasis on deeper analysis of the matches, this also Involves expert insights.

Sports lovers cherish break-free content - no advertisements that break their attention! This pushes brands to find novel ways to create recall and visibility.

During the ongoing Unimoni Asia Cup, Star Sports has come out with 2 unique propositions -

Select Xclusiv -

Break-free broadcast, giving brands some never-seen-before ways of promotion during the cricket matches.

The Select Dugout is offering in-content advertising opportunities. This would help the brand to engage with cricket fans in a clutter free environment and in turn build stronger resonance among these fans.


The brand can choose to promote through a branded commercial free break. This opportunity can be grabbed exclusively by one brand. This branding is expected to deliver a distinguished positioning of the brand in the minds of the people, eventually delivering higher value for the brand.

Dynamo -

The brands could also opt for a co-branding opportunity during live matches wherein without taking the viewer away from the action, the dugout provides an opportunity for a disruptive presence for a brand in a clutter free environment - leading to higher engagement.


A short 10 second proposition ensures the viewer doesn't miss out on the action in between overs; simultaneously providing the brand to ensure recall and memorability.

Providing brilliant opportunities and novel ways for brand promotion, the dugout during the Asia Cup is expected to provide a greater and better recall and value to the brands associating with it. All without breaking the flow of the users and thus ensuring happier viewers and brands!

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First Published : September 21, 2018 10:55 AM


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