DDB introduces new visual identity

DDB has introduced a new visual identity that captures the essence of the agency. Highlighting the creativity and interconnectivity of the worldwide DDB team, the evolved logo was created internally by the DDB North America design team.

DDB’s new visual identity

On the new visual identity, Wendy Clark, CEO, DDB Worldwide says in a press note, “Great brands have a foot in their past and a foot in the future. This visual identity perfectly captures our heritage and legacy, the contemporary thinking and work we’re known for now, and positions us for the future we intend to claim.”

Ari Weiss, chief creative officer, DDB North America says, “Bernbach was the founder of the creative revolution and this mark puts creativity right back at the center of our organisation. As many other global networks are doubling down on technology and efficiency we wanted to double down on humanity and creativity.”

Barry Quinn, chief design officer, DDB North America adds, “Our new visual identity is contemporary and strategically designed for today’s needs. But it purposely retains a strong link to our visual history. It’s much more than a symbol, it’s a canvas for the creativity of the network. We can’t wait to see how that evolves over time.”