The New Business, a business acquisition service for communication agencies, announced its association with ada, an Asian independent digital marketing Agency. Shiv Sethuraman, former group president, Cheil, South West Asia, had launched 'The New Business' in 2017 as a business acquisition service for communication agencies of all disciplines and sizes.
ada identifies itself as "an integrated digital business that combines the best of data science, technology, creative and content, to disrupt marketing for brands and businesses across Asia."
Making the announcement, Sethuraman says "ada is aunique company. An Agency that has disrupted the silos between content, media and creative with data science at its core, ada is a 300 strong team across South East and South Asia that is truly at the cutting edge of marketing. I am excited about partnering them to assist in their ambitious growth and new business plans across the region."
Anurag Gupta, COO, ada says "ada is poised to grow exponentially in the entire region. 2019 is a year of business expansion for us - we are aggressively seeking new clients across all our key geographies. We decided to work with The New Business across several critical areas related to Client acquisition, new business growth and pitches given their expertise and single-minded focus in this area."
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