Isobar, the digital agency from the house of Dentsu Aegis Network, has announced key leadership changes across the country. Anadi Sah has been promoted to executive creative director, in addition to his current role of lead innovation, technology & creative. As part of this new mandate, Anadi will now spearhead Isobar’s Innovation and Creative Unit at a national level along with Anish Varghese, chief creative officer, Isobar India.
Himanshu Arora, business head Gurgaon will now be associate vice president, taking in charge of the agency’s business for North region.
Aakriti Sinha, currently director, social media, will now be national head for Isobar’s social media practice and will be responsible for scaling up the agency’s social media solutions.
Madhura Ranade, Director, Business will take charge as Head – Branded Content & Partnerships, Isobar’s new service offering. She will be responsible for driving Content Consulting and Strategy with an all-encompassing data-led approach towards platform and content recommendation to drive business results. Her role will also look after content consulting towards branded IP creation to create properties that are brand-safe, drive the brand vision and generate value.
On the appointment, Shamsuddin Jasani, Group MD, Isobar South Asia said, “ We are preparing for the next stage of growth for Isobar India. We have identified the leaders of Isobar who will work with us to take the agency to greater heights. Anadi, Himanshu, Madhura, and Aakriti have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our creative, marketing and technology functions. Their promotions will ensure we continue to power our India agenda and drive excellence in our experience-led transformation proposition.”
The elevations will boost an accelerated growth by forging stronger ties between the agency, partners and clients, along with streamlining business verticals and fortifying operational efficiency. With these elevations, Isobar will further drive the global agenda of experience-led transformation across its practices.