Seventeen magazine meets readers where they are

Seventeen has embraced the newest wave of teen activists who care about their world and want to participate in its future.

Seventy three years after it was launched, the magazine has done very well for itself. This is the story of how it kept up with Gen Z, politics and news feeds.

Seventeen’s Snapchat Discover channel, which will begin updating twice weekly next month, saw more than 10 million monthly unique views in November. Across Facebook, Instagram, Twitter, YouTube and musical.ly, Seventeen has an audience of nearly 12 million. Circulation for the bimonthly print publication is 2 million.

According to the company, “We know Gen Z appreciates authenticity, and that’s what Seventeen is about.”

Source : http://www.adweek.com/digital/seventeen-in-2017-how-a-73-year-old-publication-keeps-up-with-gen-z-politics-and-news-feeds/

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