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Everybody's sick of being walking billboards

By afaqs! news bureau, New Delhi, February 19, 2018
Mapt Gear wants to go logo-less. Its tote bags have maps that pinpoint the brand's locations.
Mapt Gear imprints canvas totes with maps that pinpoint the location of brands' headquarters or various locations.

Like many professionals who travel, Lynne Lambert sees a lot of swag. She also has to make a tough call about the swag bags she's found herself toting around trade-show floors.

As Lambert sees it, the problem with swag isn't so much that it's bad, it's just that it's, well, swag: otherwise useful items that are labeled so conspicuously with brand names and logos that she feels duped if she decides to keep the stuff. Convinced that there is room for a very tasteful product to come in, Lambert decided to make that product herself.

Her brand - Mapt Gear - makes anti-swag swag bags. These are high-quality, stylish totes that publicise a brand without turning into a walking billboard. Are there enough marketers waiting to take up Lambert's offer?

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