How Chase Zreet landed a job at W+K

A copywriter’s tribute to Sprite got him hired at Wieden + Kennedy. What exactly did he do?

Chase Zreet, a copywriter at Firehouse in Dallas, really wanted to work on the Sprite account at Wieden + Kennedy, New York. So, in order to pitch his services, he did the obvious thing - he sent a cover letter.

There was a small difference to the usual cover letters that W+K was used to getting. Zreet’s letter came in the form of an insanely creative and entertaining three-minute rap about his obsession with the lemon-lime beverage and his own potential for making great ads for it.

The video is a visual delight. Zreet is shown floating around town (thanks to a hover-board) in, alternately, a green jacket with a lemon on a gold chain around his neck and a yellow jacket with a lime around his neck. The lyrics, too, brilliantly address the nerdery of the ad biz.

W+K found it irresistible. And Zreet is on his way to NY.

Source : http://www.adweek.com/agencies/how-a-copywriters-amazing-tribute-to-sprite-got-him-hired-at-wk/