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10 standout activations at SXSW 2018
A look at some of the best experiential marketing efforts by brands.
South by South West in Austin, Texas attracts some of the best brand marketing ideas in the world. Immersive activations are the order of the day as thousands of visitors walk in and out. The top 10 this year:
DC Comics: the Warner Bros. subsidiary was more open with its properties than it usually is, allowing attendees to sit inside iconic vehicles like the Batmobile.
Hulu’s Handmaid Tale: Hulu worked with LeadDog Marketing Group to set up seven art installations around Austin, setting fire to the show’s iconic red capes. This was to promote the second season of the show.
ABC’s Roseanne: The company recreated the Lanford Lunchbox and Roseanne’s living room.
Bravo’s Impostors: Attendees were able to take photos where it looked like they were on a private jet or on a yacht instead of in an Austin parking lot.
Facebook: how it created content for apps like Messenger and Instagram.
Ready Player One: Giant Spoons offering had a VR experience from HTC Vive and lots of ’80s pop-culture references.
Westworld: Attendees got a taste of the town in this HBO show.
Beautyrest: Would you sleep in a concert hall with 150 strangers to experience a Beautyrest mattress?
Pandora: Pandora worked with Tool of North America to give SXSW attendees a sense of what their “personal sound” might be
Mondo: the graphics design firm which creates screen prints for pop-culture properties used its permanent space in Austin to great advantage during SXSW.