afaqs! news bureau

Extreme Stunts and Brand Visibility

Stunts can catapult brands into the public eye when done correctly. It can go horribly wrong too.

Extreme marketing involves a brand pushing the limits of human endeavour, most often by performing dangerous stunts hoping that the content will engage with audiences.

The use of extreme strategies wildly popular with Red Bull and their infamous Red Bull Stratos freefall jump. Watched live by 52 million people across multiple online platforms, the event broke world records and took the already iconic energy drink to another level of global recognition.

Other brands like Tesla, Land Rover, Snapple and Nike have tried it too at various times. Did these ads work? And what was the takeaway?