There's plenty at stake for brands to win in wellness. In 2015, the global wellness market was estimated at $3.7 trillion, according to the Global Wellness Institute. The latest data will be released this year. Breaking it down, beauty and aging accounted for almost one-third of the market ($999 billion), ahead of healthy eating, nutrition and weight loss ($648 billion), wellness tourism ($563 billion) and fitness and mind-body ($542 billion).
Unlike the traditional definition of health, wellness isn't just the absence of illness; it's a way of living that considers an individual's physical, emotional, intellectual, social, environmental and spiritual health.
There is wellness in healthcare, wellness as a lifestyle and the wellness of brands. If consumers are healthy and well they expect the brands to be well as well. There is a message in this for wellness brands that want to reach the top.